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Ochsner Health · 1 day ago

Senior Digital Content Specialist - Web & Social Media Content - Baton Rouge, LA

Baton Rouge - Baton Rouge Region - Louisiana

Full-time

Hybrid

Senior Level

5+ years exp

Ochsner Health is committed to serving and innovating in healthcare since 1942. They are seeking a Senior Digital Content Specialist to assist in developing and implementing online marketing strategies, managing social media content, and tracking analytics to improve digital marketing outcomes.

Health CareHospitalInformation TechnologymHealth

Responsibilities

Manage and create social media content, including Reels, posting on all social media channels, monitor and review social media postings, and social media community management

Assist in development and implementation of online marketing content for the website that sustains and strengthens the system market position and provides measurable marketing return on investment

Build web content based on online marketing strategy for optimal user experience

Draft edits and/or proofreads online marketing material, copy and video for website, social media, online advertising and blog

Support system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives

Analyze data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement

Present on social media strategy and performance to stakeholders

Some hybrid work allowed but in-office attendance will be required

Travel within the Baton Rouge region and to Lafayette and New Orleans will be required

Other related duties as required

Qualification

Social Media ManagementContent Management SystemsGoogle AnalyticsCampaign StrategySEO KnowledgeVideo EditingEvent CoverageAI Tools ExperienceMicrosoft OfficeWriting Skills

Required

High School diploma or equivalent

5 years related experience

Comfortable with major social channels including Facebook, X, Instagram, TikTok, LinkedIn, YouTube and their analytics capabilities

Strong writing and editorial background, including familiarity with AP style

Knowledge of search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO), and experience with tools such as Semrush, Ahrefs, Brightedge or Moz Pro

Experience with AI tools

Experience in social media scheduling and analytics platforms, such as Hootsuite, Sprout, Sprinklr, Trackmaven, Talkwalker, Brandwatch, Crimson, Hexagon, etc

Experience publishing natively, scheduling with link tracking, and using Meta Business Manager

Event coverage experience is required with a focus on creating short-form videos and taking cell phone photos

Campaign strategy and execution specific to social

Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals

Must have computer skills and dexterity

Must be proficient with Windows-style applications, various software packages specific to role and keyboard

High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Creative Cloud, Adobe Photoshop), photo editing, online content management systems and Google Analytics

Preferred

Bachelor's degree in Marketing, Advertising, Web Design or related degree

Five years related experience with Bachelor's degree

Preferred experience in Social Media Content, Monitoring Social Media, Reviewing Social Media, and Posting on Social Media Channels

Company

Ochsner Health

Glassdoor3.5

Ochsner Health is the leading nonprofit healthcare provider in Louisiana, Mississippi and across the Gulf South, delivering expert care at its 47 hospitals and more than 370 health and urgent care centers.

Founded in 1942

New Orleans, Louisiana, USA

10001+ employees