Deerfield Group · 1 day ago
Planner, Media Platforms (SEM) - Pharmaceutical Agency
Conshohocken, PA
Full-time
Hybrid
Entry, Mid Level
2+ years expDeerfield Group is a marketing and communications partner that focuses on advancing healthcare products. The Planner, Media Platforms (SEM) will execute and optimize search strategies for healthcare clients, manage paid search campaigns, and collaborate with internal teams to develop data-driven media plans.
Marketing & Advertising
Hiring Manager
Jennifer Kessler
Responsibilities
Develop and execute comprehensive multi-channel media plans that integrate paid search (SEM) strategies with broader client objectives and target audience behavior
Conduct in-depth keyword research and search intent analysis to inform media strategy, platform selection, and budget allocation
Analyze audience data and research insights to inform media strategy and platform selection and identify high-value search terms and emerging media trends, technologies, and innovations that can enhance campaign effectiveness
Collaborate with creative, strategy, and analytics teams to ensure media plans support broader campaign goals
Own platform execution and day-to-day management across digital media channels (specifically, Google Ads, Bing Ads, paid social, programmatic, search, display, etc.)
Manage daily bid strategies and budget pacing to maximize Impression Share and efficiency
Monitor and manage campaign pacing, optimization strategies, and performance metrics to ensure KPIs are met
Build bulksheets, tracking URLs and launch campaigns
Oversee ad copy testing and landing page recommendations to improve Quality Scores and conversion rates
Analyze campaign data and provide actionable insights to improve performance and efficiency
Utilize A/B testing methodologies and performance analysis to refine targeting, messaging, keywords, and placements
Partner with Account and Strategy teams to present media plans, keyword insights, and recommendations to clients
Serve as a trusted media expert in discussions with internal teams and external vendors regarding SEM best practices and platform updates
Maintain relationships with media platform partners and stay updated on new capabilities and best practices (Pmax, AI-driven search tools)
Provide support in reporting and performance analysis for client presentations and internal reviews
Track and analyze key performance indicators (CTR, CPC, CPA, ROAS, Quality Score) to optimize and refine media efforts
Develop post-campaign performance reports with insights and recommendations for future keyword expansion and media activations
Work with Analytics teams to ensure accurate data tracking, conversion pixel setup and reporting for all media campaigns
Qualification
Required
Bachelor's degree in marketing, advertising, communications, or a related field
2+ years of experience in media planning and activation, ideally within an agency or healthcare-focused environment
Experience managing digital media campaigns across multiple platforms (paid search / SEM)
Strong understanding of media buying platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic DSPs
Strong analytical skills with Excel (VLOOKUP, Pivot Tables) and experience with reporting platforms (e.g., Google Looker Studio, Tableau)
Proficiency in analyzing media performance metrics and optimizing campaigns based on insights
Knowledge of audience segmentation, targeting strategies, and customer journey mapping
Familiarity with healthcare marketing challenges, including regulatory considerations (HIPAA, FDA guidelines)
Excellent communication and collaboration skills, with the ability to present insights effectively
Detail-oriented with strong project management skills and the ability to multitask in a fast-paced environment
Company
Deerfield Group
Deerfield Group is united by a clear vision: we build markets, businesses, and brands in life sciences—and we do it with heart.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Juan Vasquez
Chief Technology Officer
Frank Burrell
Partner
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