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Tactacam · 1 day ago

Director of Performance Marketing

United States

Full-time

Remote

Director/Executive

6+ years exp

Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. The Director of Performance Marketing is responsible for driving efficient, scalable, and brand-aligned customer growth across a multi-brand, omni-channel portfolio, focusing on performance marketing strategies to enhance customer acquisition and retention.

E-CommerceRetailSporting Goods

Responsibilities

Own end-to-end performance marketing results across three brands, including customer acquisition, retention, ROAS, CAC, LTV, and incremental revenue growth

Define and execute a multi-brand performance marketing roadmap aligned to company growth targets, product launches, app adoption goals, and seasonal demand

Establish annual and quarterly channel plans, budgets, KPIs, and forecasting models; clearly communicate performance, insights, and tradeoffs to executive leadership

Own paid media strategy and execution across paid social and paid search, balancing efficiency, scale, and experimentation across ecommerce and app-focused campaign

Lead organic social strategy to drive brand engagement, community growth, and downstream performance impact

Own lifecycle and email marketing strategy, including segmentation, automation, retention, reactivation, and cross-sell initiatives

Ensure performance channels operate in a channel-accretive manner, supporting brand equity and avoiding internal competition across DTC, retail, and marketplace channels

Lead continuous optimization across creative, audiences, bidding strategies, landing experiences, and messaging to improve conversion and lifetime value

Partner closely with e-commerce, retail, app product, brand, and analytics teams to align traffic acquisition with on-site, in-app, retail-supporting, and post-purchase experiences

Ensure campaigns are launch-ready for new products, feature releases, promotions, and peak sales periods

Manage, mentor, and scale a high-performing performance marketing team with clear expectations and accountability

Oversee agency relationships, ensuring strong briefs, effective execution, cost efficiency, and knowledge transfer to internal teams

Own performance marketing reporting frameworks across platforms (GA4, ad platforms, CRM), translating data into actionable insights

Champion a test-and-learn culture through structured experimentation across channels, creative, and funnel stages

Collaborate with leadership to balance near-term performance goals with long-term brand and customer value creation

Qualification

Performance marketingPaid socialPaid searchLifecycle/email marketingData analysisAttribution understandingTeam leadershipExecutive communicationAgency managementStrategic thinking