Apply on Employer Site

Sheetz · 1 day ago

Customer Engagement Analytics Manager

Pittsburgh, PA

Full-time

Onsite

Senior Level

7+ years exp

Sheetz is seeking a Customer Engagement Analytics Manager to lead a team of loyalty and consumer digital analysts. The role involves managing customer analytics processes and providing data-driven strategic recommendations to enhance marketing strategies and customer engagement.

Food Processing

Responsibilities

Maximize the development of internal talent through regular performance coaching, performance reviews and presenting developmental opportunities

Manage the structure that aligns dedicated analysts to both loyalty and consumer digital, ensuring that managers are given the analytics support they need to make informed decisions

Provide strategic recommendations to the loyalty and digital teams that lead to increased engagement and customer spend, which will help them reach their budgeted goals and drive incrementality for the business

Work with the loyalty team to optimize our targeted customer communication strategies to help grow ROI for measurable test/control campaigns

Make recommendations for both the loyalty inside and fuel expense yearly budgets, ensuring that projects align to overall budgeted sales goals, and we produce strong returns on this investment

Manage the analysis request process and close the loop with requesters, reaching out to determine timing, supplying the results, and then following up to ensure necessities were met and actions were taken, if applicable

Understand all different statistical methodologies and data visualization techniques and make informed decisions to help the customer engagement analysts provide significant insights that have larger impacts on bottom-line decision-making

Understand our full database structure and where different data elements are stored

Qualification

Data AnalyticsStrategic MarketingConsumer InsightsData Visualization (Tableau)Query/Programming LanguagesExcelSupervisory ExperienceBachelor’s DegreeMaster’s Degree