Intuit · 1 day ago
Principal Product Marketing Manager
United States
Full-time
Remote
Lead/Staff
$197K/yr - $266K/yr
10+ years expIntuit is seeking a Principal Product Marketing Manager to lead the adoption and success of their AI + Human Intelligence initiatives. The role requires strong analytical abilities, strategic vision, and collaboration across various departments to drive user acquisition and retention through effective product marketing strategies.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Leverage advanced market and competitive intelligence and data to deeply understand customer behaviors and market needs to proactively define function-wide strategies to capitalize on AI+HI growth opportunities with strategic and executional excellence
Develop a deep understanding of AI+HI offerings and value equations to influence product and service delivery roadmaps, pricing, and entitlements, to create compelling customer experiences that deliver distinct advantages in the market
Translate segment and marketplace needs into strategic product marketing plans to drive both acquisition and retention of users
Leverage the appropriate learning strategies, including qualitative and quantitative research and A/B testing to roll-out experiences that deliver improved business outcomes
Establish metrics for success and actively analyze business data to generate insights and make informed decisions that drive business results
Craft comprehensive and engaging narratives and messaging hierarchies that are customer and research-backed
Lead with operational rigor through the development of principle-based prioritization across an array of AI+HI offerings and initiatives
Qualification
Required
10+ years professional experience in product marketing
Bachelor's degree required
Experience influencing senior leaders and cross-functional stakeholders with data-backed visions to drive alignment and buy-in
Exceptional written and verbal skills to communicate objectives, recommendations, and results to senior leaders
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
Proven success in turning deep customer understanding into insightful market strategy and execution that drives business results
Preferred
MBA or equivalent experience preferred
Deep knowledge or experience with AI and human expert services is highly preferred
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
Small Business Trends
2026-01-03
2026-01-02
2025-12-25
Company data provided by crunchbase