Syracuse University · 1 day ago
Digital Content and Social Media Specialist
Syracuse University is a private, international research university with a commitment to distinctive academics and community engagement. The Digital Content & Social Media Specialist will elevate the Martin J. Whitman School of Management's visibility through effective content creation and social media management, collaborating with various stakeholders to enhance the school's digital presence.
ArtEducationHigher EducationUniversities
Responsibilities
Execute day-to-day social media operations, including scheduling, posting, monitoring engagement and responding to inquiries on Whitman’s primary channels
Support the development of monthly content calendars and social strategy in partnership with the Executive Director
Develop high-quality written, visual and multimedia content for Whitman’s digital platforms, including social media, email campaigns, newsletters and content for the Whitman website
Draft engaging copy and adapt messages for varied audiences and channels
Contribute to creative development sessions to generate new social concepts, campaigns and multimedia storytelling ideas that highlight Whitman’s academic programs, research, community and student success. Support implementation of strategic initiatives
Work with internal partners including Student Experience, Career Services, Admissions, Advancement, IT, faculty and student organizations to gather stories, coordinate content needs, post and execute content, and ensure consistency in messaging and brand representation
Must maintain high responsiveness in a fast-paced academic environment
Track performance of social content using platform insights and reporting tools
Provide regular summaries and recommendations to inform ongoing strategy and optimize content engagement
Qualification
Required
Bachelor's degree in communications, marketing, public relations, journalism, digital media, or related field
Experience managing social media platforms in a professional, internship or campus-based setting
Photography and videography experience, including familiarity with editing tools (Adobe Creative Cloud, Canva, CapCut, etc.)
Web design experience (Sitefinity, WordPress, etc.)
Ability to work both independently and collaboratively in a fast-paced environment
Strong writing, editing and proofreading skills
Strong organizational skills and attention to detail
Experience with content management systems (CMS), email marketing platforms and social scheduling tools
Basic graphic design skills and familiarity with brand guidelines
Experience drafting digital content for higher education or mission-driven organizations
Strong understanding of digital trends, social media best practices and emerging platforms
Demonstrated ability to build and maintain strong relationships with diverse stakeholders
Commitment to the mission and values of the Whitman School
Company
Syracuse University
Syracuse University offers diverse academic programs and student support services.
H1B Sponsorship
Syracuse University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (51)
2023 (50)
2022 (32)
2021 (44)
2020 (33)
Funding
Current Stage
Late StageTotal Funding
$77.65MKey Investors
Micron TechnologyUS Department of EnergyU.S. Department of Agriculture
2024-12-12Grant· $3M
2024-09-17Grant· $1.9M
2022-09-20Grant· $60M
Leadership Team
Recent News
2025-10-25
2025-10-25
2025-10-24
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