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Perion · 1 day ago

Product Marketing Manager, Supply & Partnerships

United States

Full-time

Remote

Senior Level

5+ years exp

Perion is seeking a strategic and detail-oriented Product Marketing Manager, Supply & Partnerships to lead the go-to-market strategy and partner enablement within their ecosystem. The role focuses on turning complex supply-side capabilities into compelling value for publishers and partners while ensuring market relevance and execution across teams.

AdvertisingApp MarketingB2BInformation TechnologyInternetPublishing

Growth Opportunities

Hiring Manager

Karla White

Responsibilities

Own the full GTM lifecycle for supply and partnership initiatives, including value props, packaging, pricing narratives, launch plans, and KPIs

Develop commercialization strategies for new supply integrations, marketplace features, and partner offerings

Analyze post-launch performance to refine messaging and commercialization

Build and continuously evolve Perion’s value proposition for publishers, SSPs, and ecosystem partners (yield, demand quality, outcomes, sustainability, creative differentiation)

Develop differentiated narratives and materials- briefs, one-pagers, pitch decks, site copy for publishers, SSPs, and reseller channels

Build enablement toolkits (playbooks, FAQs, demos, case studies, battlecards)

Train internal teams and external partners on key messages, differentiation, and product capabilities

Support strategic pitches and partner-facing engagements with tailored materials and insights

Support third-party partners through partner-ready messaging, product education, and co-marketing content

Develop solution guides, pitch materials, partner updates, and enablement assets that ensure clear, consistent execution

Collaborate with Partnerships/BD to support partner activation, engagement, and ongoing communication

Maintain POVs on supply-side trends (CTV/OLV, retail media, identity/privacy, MFA/traffic quality, sustainability, curation etc)

Deliver competitive intel and insights to support supply and partnership teams

Synthesize customer, market, and competitive insights

Partner with Product, Partnerships, Commercial, and Marketing teams to shape roadmaps, validate product-market fit, and align GTM priorities

Coordinate launches with Brand/Comms, Activation, and Demand teams

Build case studies and performance narratives; define GTM KPIs, create dashboards and reporting loops

Ensure cohesive GTM execution across global and regional teams

Qualification

Product MarketingGTM StrategyPartnership MarketingAnalytical SkillsGoogle WorkspaceSalesforceCanvaHubSpotConfluenceStorytellingCross-Functional Leadership