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Blue Cross and Blue Shield of Kansas · 1 day ago

Digital Marketing Specialist

Topeka, KS

Full-time

Hybrid

New Grad, Entry Level

$27.08/hr - $33.80/hr

0+ years exp

Blue Cross and Blue Shield of Kansas is seeking a Digital Marketing Specialist to support the planning, execution, and optimization of email campaigns. The role involves collaborating with the Customer Experience and Marketing teams to ensure effective communication and content management for various audiences.

Financial ServicesHealth Care

Growth Opportunities

Responsibilities

Develop and implement digital marketing strategies to support business objectives

Manage and execute email campaigns based on stakeholder needs and marketing calendar

Build new journeys, update existing journeys, A/B testing, and deploy emails in Salesforce Marketing Cloud

Optimize email campaigns for deliverability, mobile rendering (responsive), and best possible open rates

Assist in design and content creation for email communications

Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses

Tag and code content and links for tracking against a cross-channel environment

Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees

This position requires the utmost accuracy to ensure that the correct target audiences are reached to include when to omit government groups and programs

Qualification

Salesforce Marketing CloudDigital marketing strategiesEmail campaign managementProject strategyB2B/B2C marketingHuman-centered designAMP ScriptHTMLCSSMicrosoft OfficeWritten communicationCross-department collaboration

Required

Outstanding written communication skills including editing of written content for internal and external audiences

Proven track record of creating innovative and interactive content

Understanding of human-centered design and user experience principles

Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments

Ability to manage work requests from multiple sources, outside of direct line of reporting

Proven ability to utilize the following software: Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, Sharepoint), Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.)

High school diploma or GED required

0-2 years of experience in digital marketing or related role