KnowBe4 · 1 day ago
Competitive Intelligence Analyst (Remote)
United States
Full-time
Remote
Mid Level
$100K/yr - $120K/yr
3+ years expKnowBe4 is a cybersecurity company that focuses on strengthening security culture through its AI-driven Human Risk Management platform. The Competitive Intelligence Analyst will gather and analyze competitive insights to support strategic decision-making, collaborating with various teams to enhance market positioning and drive data-driven decisions.
ComputerCyber SecurityNetwork SecuritySecuritySoftware
Responsibilities
Conduct ongoing competitive research using earnings calls, analyst reports, and third-party tools (e.g., AlphaSense, Crayon, Chorus, Gong, SFDC), supplemented by field intelligence
Uncover strategic insights from this research to inform deal strategy and enhance sales enablement
Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape
Develop and maintain comprehensive competitive intelligence resources, including competitive battle cards, detailed competitor profiles, and market analysis reports
Conduct detailed analyses of cybersecurity competitors, focusing on product features, pricing models, market positioning, strategic direction, and customer perceptions
Lead competitive win-loss analysis projects to identify patterns, derive actionable insights, and develop recommendations for improving win rates
Perform competitive mystery shopping to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience
Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives
Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends
Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning
Qualification
Required
Bachelor's degree in computer science, cybersecurity, business, or a related field; advanced degree preferred
3+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry
Experience leveraging qualitative and quantitative research methods to drive decision-making
Demonstrated ability to synthesize complex information into actionable insights and recommendations
Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives
Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning
Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred
Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis
Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards
Detail-oriented with strong organizational and project management skills
Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives
Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making
Comfortable working in a fast-paced environment, with a proactive and self-starter mindset
Preferred
Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred
Benefits
Company-wide bonuses based on monthly sales targets
Employee referral bonuses
Adoption assistance
Tuition reimbursement
Certification reimbursement
Certification completion bonuses
Company
KnowBe4
KnowBe4 is a security platform for security awareness training and simulated phishing attacks.
1001-5000 employees
H1B Sponsorship
KnowBe4 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (6)
2023 (5)
2022 (2)
2021 (5)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.15BKey Investors
Kohlberg Kravis RobertsGoldman Sachs Growth EquityElephant
2025-06-24Debt Financing· $1.46B
2023-06-12Debt Financing· $300M
2022-10-12Acquired
Leadership Team
Mark Patton
Chief Technology Officer
Carolin Kroenert
Vice President Sales EMEA
Recent News
bloomberglaw.com
2025-12-25
2025-12-15
Company data provided by crunchbase