Bloomingdale's · 1 day ago
Outlet Marketing Specialist
28-07 Jackson Avenue, Long Island City, NY, 11101, US
Full-time
Onsite
Mid Level
$66K/yr - $109K/yr
3+ years expBloomingdale's is dedicated to making fashion personal and fun, striving to inspire customers creatively. The Outlet Marketing Specialist will drive the digital, social, event, and print marketing strategy for the Outlet division, ensuring a cohesive customer experience through various marketing initiatives and events.
E-CommerceFashionLifestyle
Responsibilities
Develop new marketing strategies and partner with VPs to drive the strategy & execution
Manage, monitor & execute all strategic marketing initiatives across all platforms
Understand business metrics to analyze, review & track marketing efforts with the goal of adjusting tactics to optimize overall performance & impact the marketing strategy in a new & innovative way (incl. Marketing Recap Meetings)
Partner with merchants & internal marketing partners to develop monthly content calendars in support of marketing strategy
Develop events and manage store execution, such as Luxury Events and Burberry Events
Research, identify & share marketing practices in retail and other industries, including competition
Maintain the Events Planning Calendar and all historical data within
Ensure all marketing messages are congruent and are turned in & signed off in time
Social influencer outreach, legal negotiation, contracting & event execution
Partner with external marketing partners to drive strategies through external marketing opportunities (incl. but not limited to mall representatives, Maximilian Fur)
Manage all creative and logistic aspects of photoshoots
Drive marketing strategy for new store openings and store anniversary events/marketing supporting anniversary
Manage marketing budget & review performance to marketing budget on a monthly basis
Coordinate & collect information for strategies and create deck for presentations
Ensure signs are congruent with offers & that stores have sign libraries up to date & replenished where needed
Maintain Visual Brand Guide for Stores visual execution
Develop and share merchandising strategies with stores aligning with merchandise strategy set by central
Work with OVP Stores to coordinate fixture and store visual needs
Manage visual budget & track visual expenses by store
Manage all ad hoc requests from stores
Send Daily Update to stores daily with any new updates from central & participate in weekly conference calls
Organize seasonal Fashion Voice deck and buyer presentation to stores
Create b.communications for barcodes/promo codes & b.Trainings for new roll-outs or procedural changes
Field UPC issue emails from stores
Qualification
Required
Bachelor's Degree from a 4-year college or university
3-5 years related experience
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
Ability to think creatively, strategically and technically
Ability to work a flexible schedule based on department and Company needs
Company
Bloomingdale's
Bloomingdale's operates a chain of department stores that offers clothing, shoes, handbags, wallets, and accessories for men and women. It is a sub-organization of Macy's.
5001-10000 employees
H1B Sponsorship
Bloomingdale's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (4)
2023 (5)
2022 (7)
2021 (2)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Olivier Bron
Chief Executive Officer
James Newell
VP/ GMM Mens
Recent News
Home Textiles Today
2025-11-08
Company data provided by crunchbase