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Andela · 1 day ago

VP, Marketing

United States

Full-time

Remote

Director/Executive

12+ years exp

Andela is a global talent marketplace connecting customers with top technical talent from emerging markets. The Vice President of Marketing will shape and execute Andela's marketing strategy to accelerate growth and enhance brand positioning, leading all marketing activities across core business lines.

B2BConsultingHuman ResourcesInformation TechnologySoftware

Responsibilities

Develop and implement a cohesive marketing strategy aligned with business objectives, including market positioning, product marketing, demand generation, and brand development

Strengthen Andela’s market presence by refining and enhancing our brand identity and voice across AI services, talent marketplace, and SaaS offerings

Lead initiatives to generate high-quality leads through integrated marketing campaigns, digital marketing, content marketing, events, and strategic partnerships

Oversee the creation of compelling product positioning and messaging tailored to enterprise customers, highlighting differentiated value across our offerings

Build, mentor, and manage a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement

Leverage market insights, competitive analysis, and customer research to inform strategic decisions and identify growth opportunities

Work closely with Sales, Product, Engineering, and Talent teams to ensure alignment and effectiveness of go-to-market strategies

Define, manage, and optimize the marketing budget to deliver measurable ROI

Qualification

B2B marketingStrategic marketing plansLeadershipDigital marketingMarketing analyticsBrand marketingContent strategyCross-functional collaborationTeam managementCommunication

Required

12+ years of progressive experience in B2B marketing, with at least 5 years leading marketing in a senior leadership capacity, within IT services, GenAI services, or talent marketplaces

Proven ability of exceptional leadership, scaling marketing teams, managing complex initiatives, and collaborating cross-functionally at executive levels

Demonstrated track record of crafting and executing strategic marketing plans that drive substantial business growth and brand recognition

Extensive knowledge and experience across brand, product marketing, demand generation, digital marketing, content strategy, and marketing operations

Strong data-driven mindset, comfortable with marketing analytics, metrics, and reporting

Exceptional communicator able to clearly articulate complex ideas internally and externally