Sunrise Senior Living ยท 1 day ago
Assisted Living Area Director, Business Development
McLean, VA
Full-time
Onsite
Mid Level
$57K/yr - $87K/yr
3+ years expSunrise Senior Living is a leader in the senior housing industry, dedicated to providing exceptional care to its residents. The Area Director of Business Development is responsible for developing and implementing strategies to generate qualified referrals and enhance the company's presence in the market.
Assisted LivingElder CareHealth CareMedicalNursing and Residential Care
Responsibilities
Business Development Execution
Market Strategy Development
Referral Generation
Coaching and Mentorship
Collaboration and Support
Performance Monitoring
Market Representation
Qualification
Required
3-5 years of experience in consultative business-to-business sales
Proven track record of successful account management
Exceptional ability to handle multiple priorities efficiently
Strong written and verbal communication skills, including group presentation facilitation
Excellent organizational and time management skills to ensure tasks and goals are met promptly
Capable of identifying and adapting to new or changing business opportunities
Demonstrated ability to consistently exercise discretion and independent judgment
Proficient in problem-solving, decision-making, and good judgment
Advanced proficiency in Microsoft Office Suite (Outlook, Word, Excel, etc.) and the ability to quickly adapt to Sunrise applications
Availability to work flexible hours, including peak service delivery days and times, reflective of Leadership Excellence staffing needs
Proven ability to work independently without daily supervision, whether on the road or from a home-office environment
Demonstrated capacity to educate and facilitate product/service knowledge with trade organizations, healthcare providers, and professional organizations
Skilled in targeting and generating referral streams from professional communities, associations, and related providers
Effective in building professional relationships within the community to maintain and expand referral sources
Demonstrates success in identifying and managing key referral accounts for census and revenue growth
Proficient in account planning aligned with market priorities and delivering results
Works collaboratively with Executive Directors and community sales teams to resolve problems and improve service delivery
Organizes and supports trade shows, professional events, and community marketing initiatives to generate qualified leads
Monitors census/referral activity, prepares sales reports, and updates the customer relationship management system (CRM)
Provides consistent updates to Executive Directors and Directors of Sales on the status of business development activities
Fully understands and can educate others about the legal and regulatory aspects of sales contracts and state admissions/discharge requirements
Develops and maintains a working knowledge of state regulations to ensure compliance
Participates in and facilitates Sunrise University Training and other self-study programs
Actively mentors and coaches Directors of Sales on professional outreach best practices
Monitors and reconciles budgets and expenses, ensuring compliance with Sunrise policies and internal controls
Strategically manages local paid referral partnerships to optimize 3rd-party referral performance
Keeps current with industry advancements through reading, conferences, and training sessions
Consistently participates in team sales meetings, offering insights and coaching on business development
Maintains a regular visit cadence with communities to support consistent engagement and results
Ensures compliance in assigned training to uphold Sunrise's standards
Consultative business-to-business sales: 3 years (Required)
Preferred
Prior experience in healthcare account sales or professional business development is preferred
Healthcare account sales: 1 year (Preferred)
Company
Sunrise Senior Living
Sunrise Senior Living is an assisted living center that offers independent living, memory care, and rehabilitative services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2013-01-01Series Unknown
2005-07-01Series Unknown
Leadership Team
Marco Trecroce
Chief Technology Officer
Terry Klaassen
Founder
Recent News
PR Newswire
2025-10-02
2025-09-15
2025-09-12
Company data provided by crunchbase