Lyngblomsten · 2 days ago
Marketing Communications Specialist (Graphic Design & Digital Marketing)
St Paul, MN
Full-time
Onsite
Entry, Mid Level
$28/hr - $33/hr
2+ years expLyngblomsten is an award-winning Christian nonprofit organization serving older adults through healthcare, housing, and community-based services. They are hiring a Marketing Communications Specialist responsible for producing and distributing various materials through traditional and digital communication channels to advance their marketing objectives.
ElderlyHealth CareHealth DiagnosticsMedical
Responsibilities
Design and produce print and publicity materials (e.g., magazine, brochures, invitations, programs, annual reports, ads, signage), including developing appropriate layouts, placing text and photos, and preparing correct file formats and sizes
Prepare project files for turnover to printer and other vendors; interface with vendors, especially printing, signage, mailhouse services, and promotional/imprinted items
Create components (e.g., text, graphics, slides) for electronic distribution, including on websites, email campaigns, social media channels, and slideshows
Assist clients (i.e., internal departments) with modifying and updating their communication materials (e.g., flyers, newsletters)
Help develop, execute, manage, and monitor digital marketing initiatives, specifically email campaigns, social media, and digital ads
Help coordinate the ongoing functionality of Lyngblomsten’s websites, including creating, testing, and deploying new content (e.g., copy, web pages/sections, submission forms), developing a schedule for reviewing and updating content, and interfacing with website vendors for troubleshooting and technical requests
Take photos and prepare them for print and digital use
Monitor analytics for digital initiatives (e.g., website traffic, email campaigns); provide reporting and recommendations as requested
Help the team produce videos for promotional, informative, or educational purposes
Participate effectively in a team setting and communicate regularly with project stakeholders, helping to ensure deliverables meet the project vision, specifications, and timeline
Work occasional evenings and weekends, as needed
Qualification
Required
Bachelor's degree in communications, graphic design, visual communications, marketing, digital media, or related field
2 or more years of successful, related professional experience
Strong skills with Adobe Creative Suite programs (InDesign, Photoshop, Illustrator, and Acrobat Pro)
Comfortable doing design on a PC platform (Windows Suite and Adobe Creative Suite)
Experience preparing print files for production
Experience interfacing with vendors for print, signage, mailhouse services, and promotional/imprinted items
Experience with tools used for website content management, social media management, and CRM
Experience with basic HTML and CMS (ideally WordPress)
Knowledge of SEO/SEM best practices and trends and experience optimizing web content accordingly
Experience designing, testing, and sending emails as part of marketing campaigns
Strong writing, spelling, and proofreading skills
High degree of accuracy and attention to details
Preferred
Experience with digital analytics and online advertising a plus
Experience taking photos for publications using a DSLR camera a plus
Experience capturing and editing video footage for marketing projects a plus
Company
Lyngblomsten
lyngblomsten is a health care firm that offers senior housing,elderly community & healthcare services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Heinecke
President & CEO
Company data provided by crunchbase