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SPECTRAFORCE · 1 day ago

Integrated Marketing Manager

Hartford, CT

Contract

Hybrid

Mid Level

$40/hr - $44/hr

4+ years exp

SPECTRAFOR is seeking an Integrated Marketing Manager to lead day-to-day activities for marketing campaigns. This role involves managing integrated marketing strategies, collaborating with various teams, and ensuring successful project execution.

ConsultingCRMInformation TechnologyLegal

Growth Opportunities

Hiring Manager

Sangram Rathore

Responsibilities

Manage day-to-day execution of integrated marketing campaigns across all channels including content marketing, digital marketing, field marketing, website publishing, and paid media

Understand and execute marketing strategies aligned with business objectives

Provide clear and thoughtful feedback on creative work to ensure alignment with approved strategies

Partner with Project Managers to ensure budgets and timelines are met

Execute and provide guidance to team members in alignment with integrated marketing plans

Develop and oversee project plans including timelines and budget parameters

Assist in providing actionable insights to creative teams

Communicate clearly with team members and summarize campaign activity

Serve as a point of contact for routine client projects, ensuring clear communication and successful outcomes

Establish regular communication cadence with stakeholders and colleagues

Ensure appropriate cross-functional stakeholders are involved from project initiation through completion

Provide guidance and input to team members on specific projects

Oversee and manage day-to-day workflow of all assigned projects

Qualification

Integrated marketing campaignsDigital marketingProject managementAccount managementCreative developmentVideo productionSocial mediaWorkfront proficiencyCustomer service skillsConflict resolutionOrganizational skillsCommunication skillsTeam collaborationAttention to detailInitiative

Required

4+ years of experience in advertising or marketing

Strong account management skills and working knowledge of project management

Strong understanding of 360-degree marketing campaign deliverables, including: Digital marketing (email, banner ads, online video), Creative development processes, Video production, Social media, Sell sheets / flyers

Proficiency in Workfront, Excel, and PowerPoint required

Ability to work with multiple stakeholders on marketing campaigns and creative development

Ability to prioritize and deliver across multiple projects simultaneously

Proven ability to build strong internal team and client relationships

Strong customer service skills

Ability to resolve conflicts effectively and professionally

Excellent organizational skills with strong attention to detail

Strong oral, written, and presentation communication skills

Ability to work in a matrix organization

Demonstrates initiative and a 'can-do' attitude

Bachelor's degree required