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Socially Powerful · 1 day ago

Senior Account Director

New York, United States

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$180K/yr - $210K/yr

8+ years exp

Socially Powerful is a global social media and influencer marketing agency powered by technology. The Senior Account Director will lead strategic initiatives and ensure the commercial success of high-value client accounts, managing integrated campaign strategies and inspiring cross-functional teams to deliver impactful campaigns.

AdvertisingDigital MarketingMarketingSocial Media Marketing

Hiring Manager

Leanne Somers (née Butler)

Responsibilities

Responding to client briefs, coordinating members of the accounts team to develop bold and effective creatives that are informed by competitive and consumer trends to help achieve clients’ campaign objectives

Writing clear and impactful proposals and crafting persuasive pitches to bring to life our strategy, creatives, and recommendations

Building a rapport with clients to gain a thorough understanding of their business and objectives, translating this into a client briefing form, and ensuring that all requirements are reflected in influencer selection and throughout the content creation process

Oversight of multiple campaigns simultaneously, liaising with your campaign teams constantly to stay up to date on the progress of each campaign and flagging any concerns or potential issues to the team as soon as possible, alongside suggested solutions

Sharing clear and thorough updates and reporting with clients regularly over email, phone calls, and face-to-face meetings, while providing recommendations and expertise at every stage of the campaign

Presenting clearly and confidently to key stakeholders in pitches, kick-off meetings and post campaign analysis meetings

Involvement in new business, representing account management as part of the pitch team

Continual forward-thinking and proactive ideation of additional activities that Socially Powerful could propose to clients, based on a detailed knowledge of their business, objectives, and upcoming focuses

Building strong relationships with your clients and proactively unlocking routes to grow the accounts you lead

Acting as a mentor and manager for junior team members, facilitating their learning and development, aiding their professional growth into well-rounded marketeers

Qualification

Client servicing experienceInfluencer marketing expertiseCampaign managementPresentation skillsTeam leadershipCommunication skillsUpsellingOrganizational skillsProblem-solvingCollaboration

Required

A senior leader with 8+ years of experience working for a brand or in a client servicing role at an agency, dealing with high-profile clients

Experience in a fast-paced creative, influencer, social, or digital agency

Genuine passion for Influencer and Performance Marketing

Experience in upselling ideas to clients, and ability to present confidently to stakeholders at all levels, to ultimately grow accounts

Exceptional organisation and ability to independently lead accounts, managing multiple campaigns to an extremely high standard, in a fast-paced environment, while always maintaining an eye for detail

Ability to stay calm under pressure and deal with problems in a logical and efficient way

Excellent communication skills and the ability to tailor communication and build relationships with stakeholders at all levels, both internally and externally

Experience in all agency meetings and collaborating with different types of agencies

Demonstrable experience delegating and prioritising an ever-changing workload

Demonstrable experience as a project lead on sizeable client accounts, coordinating members of the Accounts, Planning, and Strategy teams to deliver impactful campaigns

Experience as a line manager with a proven track record in developing less experienced members of your team