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Paytient · 1 day ago

Senior Lifecycle Marketing Manager

Columbia, MO

Full-time

Onsite

Senior Level

7+ years exp

Paytient is on a mission to help people better access and afford care. They are seeking a highly strategic and technical Senior Lifecycle Marketing Manager to lead the customer journey, focusing on growth initiatives and optimizing marketing operations.

Employee BenefitsFinTechHealth CarePayments

Responsibilities

Establish & Lead the CRO Program: Partner with Marketing teammates to design, build, and scale our comprehensive A/B and multivariate testing program with a critical focus on landing pages and primary conversion points. You will define success metrics, lead cross-functional conversations, and manage the tools necessary to unlock significant user acquisition and conversion growth

Drive Full-Funnel Strategy & Execution: Lead the strategic vision and execution across key milestones in the customer lifecycle. This includes designing dynamic, multi-touch segmentation to move beyond batch-and-blast campaigns and implementing the lead-scoring models that power growth throughout the funnel

Partner on Product Growth & Utilization: Serve as the key marketing liaison with Product and Product Marketing Management (PMM) teams. You will launch and drive adoption for new features, develop campaigns to increase product utilization goals, and ensure the customer journey effectively integrates product milestones

Define the Operational Data Strategy: Partner with senior leadership (Marketing, Data, Product) to define the critical role of data in our operational strategy. You will architect the segmentation and data models used for execution, embedding analytics and cohort-level insights directly into the planning process

Analyze & Optimize Performance: Establish and monitor full funnel KPIs in partnership with the Marketing and cross functional groups. You will build dashboards and deliver regular, insight-driven reports to leadership on program performance, cohort analysis, and testing results to uncover the 'why' behind the numbers

Lead Transformational Initiatives: Architect and build our future-state workflows and systems to support full-funnel growth. This includes leading complex projects such as implementing new technologies and mastering audience data

Qualification

Lifecycle MarketingMarketing Automation PlatformConversion Rate OptimizationData AnalysisHTMLCSSSQLData VisualizationStrategic PlanningProblem SolvingCollaboration

Required

7+ years of progressive experience in Lifecycle Marketing or Marketing Operations, with a clear track record of hands-on execution to strategic program and systems design

Expert-level proficiency in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze. Significant hands-on experience is required—you must know how to build campaigns flawlessly to design a scalable system for others

Proven track record of successfully building and managing a Conversion Rate Optimization (CRO) or landing page testing program, including tool selection and implementation

Deep technical and analytical skills. You are a systems-thinker, comfortable with data models, system integrations, and APIs. You can dig into data, find the 'why,' and tell a compelling story with it. Proficient in building reporting in data visualization tools (e.g., Looker, Tableau)

You thrive on designing scalable systems and solving complex, ambiguous problems. You can set the vision and lead the technical execution of major, cross-functional projects

Functional experience using HTML and CSS in a visual development environment