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Deerfield Group · 1 day ago

Planner, Media Platforms (Programmatic) - Pharmaceutical Agency

Conshohocken, PA

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Deerfield Group is a marketing and communications partner focused on advancing healthcare products. The Planner, Media Platforms (Programmatic) will manage automated media buying across various digital channels, ensuring brand safety and compliance while optimizing campaign performance through data-driven strategies.

Marketing & Advertising

Hiring Manager

Jennifer Kessler

Responsibilities

Develop and execute programmatic advertising campaigns across various platforms that align with client objectives and target audience behavior

Design sophisticated programmatic buying strategies, determining the right mix of open exchange, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) deals

Analyze audience data (including 1st, 2nd, and 3rd party data segments) and research insights to inform media strategy, DSP selection, and platform allocation

Identify emerging media trends, technologies, and innovations that can enhance campaign effectiveness

Collaborate with creative, strategy, and analytics teams to ensure media plans support broader campaign goals

Own platform execution and day-to-day management across digital media channels (CTV/OLV, audio, display, etc.)

Manage hands-on-keyboard setup within Demand Side Platforms (e.g., The Trade Desk, DV360), including campaign trafficking, bid strategy management, and pixel implementation

Monitor and manage campaign pacing, optimization strategies, and performance metrics to ensure KPIs are met

Ensure strict adherence to brand safety, viewability, and fraud prevention standards using verification partners (e.g., IAS, DoubleVerify)

Analyze campaign data and provide actionable insights to improve performance and efficiency

Utilize A/B testing methodologies and performance analysis to refine targeting, messaging, and placements

Partner with Account and Strategy teams to present media plans, insights, and recommendations to clients

Serve as a trusted media expert in discussions with internal teams and external vendors

Maintain relationships with media platform partners and data providers to access unique inventory or beta opportunities; stay updated on new capabilities and best practices

Provide support in reporting and performance analysis for client presentations and internal reviews

Track and analyze key performance indicators (CTR, CPC, CPA, ROAS, outcomes data, etc.) to optimize and refine media efforts

Analyze cross-channel attribution to understand the specific impact of programmatic touchpoints on the customer journey

Develop post-campaign performance reports with insights and recommendations for future media activations

Work with Analytics teams to ensure accurate data tracking and reporting for all media campaigns

Qualification

Programmatic platformsMedia buying platformsAnalytical skillsDSPs experienceAudience segmentationHealthcare marketing knowledgeCommunication skillsProject managementCollaboration skillsDetail-oriented

Required

Bachelor's degree in marketing, advertising, communications, or a related field

2+ years of experience in media planning and activation, ideally within an agency or healthcare-focused environment

Experience managing digital media campaigns across multiple platforms (programmatic)

Proficiency in programmatic platforms (DSPs, DMPs, etc.) and ad operations

Strong understanding of media buying platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic DSPs

Strong analytical skills with Excel (VLOOKUP, Pivot Tables) and experience with reporting platforms (e.g., Google Looker Studio, Tableau)

Hands-on experience with leading DSPs (The Trade Desk, DV360) and SSPs

Strong understanding of the ad-tech ecosystem, including DMP usage and third-party data providers (e.g., Crossix, IQVIA)

Proficiency in analyzing media performance metrics and optimizing campaigns based on insights

Knowledge of audience segmentation, targeting strategies, and customer journey mapping

Familiarity with healthcare marketing challenges, including regulatory considerations (HIPAA, FDA guidelines) and understanding of 'sensitive health data' policies on social platforms

Excellent communication and collaboration skills, with the ability to present insights effectively

Detail-oriented with strong project management skills and the ability to multitask in a fast-paced environment