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RAPP · 1 day ago

Associate Director, Experience Strategy

New York - RAPP

Full-time

Hybrid

Senior Level, Lead/Staff

$115K/yr - $135K/yr

7+ years exp

RAPP is a global precision marketing agency looking for an Associate Director, Experience Strategy to join their Experience Strategy team. The role involves overseeing strategic initiatives and delivering high-performing customer experiences and CRM journeys for world-class brands.

AdvertisingMarket ResearchMarketing

Responsibilities

Oversee the development of strategic initiatives and deliverables for clients

Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process

Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media

Develop content strategies that can personalize at scale to engage different types of customers and compel them to act

Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys

Unearth novel insights that fuel strategic plans and briefs

Guide team of more junior strategist roles with your knowledge and expertise

Lead the creative briefing process and partner with Creative team to inspire great work

Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses

Work collaboratively with the Marketing Sciences team to develop learning agendas, leverage data and data architecture and explore opportunities for data capture optimization

Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements

Present strategic recommendations to clients