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Mosaic North America · 2 days ago

Marketing Content Manager

United States

Full-time

Remote

Mid Level

Mosaic North America is at the forefront of business messaging innovation with its RCS for Business initiative, and they are seeking a Marketing Content Manager to lead their content strategy. This role involves managing the newsletter strategy, developing strategic content, enabling sales with competitive positioning, and producing educational blog content to drive customer engagement and business impact.

AdvertisingBrand MarketingMarketingRetail

Hiring Manager

Logan A.

Responsibilities

Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing

Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading

Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started)

Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact

Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors

Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster

Produce high-intent blog posts that answer technical and commercial questions

Write industry-specific articles to help demonstrate specific use cases and solve industry pain points