Prudential Financial · 3 days ago
Director, Lead Data Scientist (Hybrid)
Newark, NJ
Full-time
Hybrid
Mid, Senior Level
$159K/yr - $238K/yr
7+ years expPrudential Financial is poised for significant growth and is heavily relying on our Marketing Analytics & Insights team to lead the way. We are looking for a dynamic Lead Data Scientist Director to contribute to our growth initiatives and accelerate our transition to an AI-driven operating model.
Asset ManagementFinanceFinancial ExchangesFinancial ServicesHealth CareInsuranceRetirement
Responsibilities
Lead and contribute to future-state roadmaps, focusing on technical design and optimization, while fostering mentorship and collaboration
Modernize lead generation processes across media, marketing, and sales with data-driven solutions, ensuring privacy and compliance standards
Mentor the team in advanced analytics tools and methodologies, aligning strategies with growth goals and AI transformation objectives
Build scalable, intelligent systems to improve efficiency and integrate AI-assisted workflows into daily operations
Develop and execute 1st, 2nd, and 3rd party data-driven scoring systems to predict and enhance metrics like CAC, LTV, NPS and conversion rates
Identify, define, and enable target audiences and market triggers in industries such as retirement strategies, wealth management, and insurance
Implement tools for capturing and scoring lead opportunities across digital and traditional channels
Conduct data mining to discover high-value audience cohorts and segments
Utilize AI/ML methods including clustering, classification, and recommendation systems for segmentation and lead scoring model development and iteration
Define requirements for an AI-powered lead scoring engine in the B2B2C space
Collaborate across matrixed organizations to continuously refine models for improved segmentation and targeting precision and impact
Influence the development of business intelligence and analytics tools to support transparency, reporting, and optimization of lead performance
Analyze and interpret trends to drive new insights, higher lead quality and conversion rate improvements
Prioritize the lead audience experimentation portfolio to optimize performance
Maintain feedback loops with brand advertising, marketing, sales and field distribution teams to refine strategies
Qualification
Required
7+ years in audience generation or growth marketing with 3+ years in a leadership capacity, showing success in the B2B2C space. Startup or innovation lab experience is a plus
Success in scaling AI/ML-powered segmentation, lead generation, and scoring frameworks
Experience in wealth management, asset management, or insurance with a firm understanding or customer journeys and compliance
Ability to translate technical insights into marketing strategies across multiple business lines
Expert-level proficiency in AI/ML frameworks specifically for segmentation and predictive modeling, with demonstrated experience in deploying, optimizing, and maintaining models using platforms such as SageMaker, Azure, and Databricks
Advanced coding skills in SQL, Python, and R, capable of designing complex algorithms and scripts for data analysis and manipulation to inform strategic marketing decisions
Extensive experience with business intelligence tools like Tableau and Power BI, including the development of interactive dashboards and comprehensive reports that translate data insights into actionable business strategies
In-depth knowledge of AI-based lead scoring solutions and signal intelligence platforms such as 6Sense and Bombora, with a track record of effectively implementing these tools to enhance precision in lead segmentation and scoring
Benefits
Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Company
Prudential Financial
Prudential Financial specializes in the fields of investment management, life insurance, and retirement benefits. It is a sub-organization of Prudential Financial.
10001+ employees
H1B Sponsorship
Prudential Financial has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
Funding
Current Stage
Public CompanyTotal Funding
$1.25BKey Investors
AM Best
2025-03-13Post Ipo Debt· $750M
2024-02-14Post Ipo Debt· $500M
2001-12-13IPO
Leadership Team
Andrew Sullivan
Chief Executive Officer
Yanela Frias
Executive Vice President & Chief Financial Officer
Recent News
2026-01-03
MarketScreener
2025-12-18
Company data provided by crunchbase