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3M · 1 day ago

Fleet & Brand Owner Activation Marketing Manager, USAC

US, Minnesota, Maplewood

Full-time

Onsite

Mid Level

$165K/yr - $201K/yr

3+ years exp

3M is a global company that fosters collaboration among innovative individuals. The Fleet & Brand Owner Activation Marketing Manager will lead the development of marketing strategies to generate demand for 3M's graphics solutions, while collaborating with various teams to optimize lead generation campaigns and assess marketing performance through key KPIs.

AutomotiveCleaning ProductsConsultingElectronicsEnterprise SoftwareManufacturing

No H1B

Responsibilities

Leading the development of marketing strategies and tactics aimed at generating demand for 3Ms graphics fleet solutions and brand owners

Implementing and optimizing online and offline lead generation campaigns in partnership with area and/or global channel, product and integrated marketing teams

Developing and executing a lead to revenue model in partnership with the graphics sales team

Support the development and commercialization of new fleet graphics solutions and brand owner graphics by providing insights on fleet manager and brand owner needs

Collaborate with area portfolio and marketing experience lab to lead development and implementation of USAC marketing plan

Identify, monitor, and report on key marketing KPIs to evaluate campaign performance and guide data‑driven decision‑making

Synthesize key market insights from various sources (e.g. industry KOLs, customers, sales team). Utilize this data to articulate USAC needs to various internal stakeholders