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Paytient · 1 day ago

Senior Marketing Manager, Demand Generation

Columbia, MO

Full-time

Hybrid

Senior Level

7+ years exp

Paytient is on a mission to help people better access and afford care. They are seeking a Senior Marketing Manager, Demand Generation to design and implement strategies that drive marketing-driven pipeline and revenue growth, while managing cross-functional campaign planning and execution.

Employee BenefitsFinTechHealth CarePayments

Responsibilities

Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives

Leverage and integrate multi-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion

Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey

Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies

Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI

Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals

Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels

Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace

Implement A/B testing frameworks and make real-time adjustments to constantly improve lead quality and ROI

Identify and apply AI and advanced automation tools to improve productivity and campaign performance

Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources

Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dictate

Qualification

Demand Generation StrategyMarketing Automation PlatformsDigital Advertising ToolsB2B MarketingData-Driven InsightsAnalytical MindsetAgilityResourcefulnessAudience-Focused Messaging

Required

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment

Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus

Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results

A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action

Strong and innate analytical mindset, challenging and using insights drive better results

Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment

Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market