Otterbrook · 1 day ago
Head of Marketing
NYC Metro Area
Full-time
Onsite
Director/Executive
7+ years expOtterbrook is a rapidly expanding digital wealth platform dedicated to empowering individuals to grow and manage their finances through intuitive technology and high-touch service. The Head of Marketing will lead and scale a high-performing marketing function, overseeing both performance and brand marketing while managing cross-functional initiatives and spearheading demand generation programs.
Staffing & Recruiting
Hiring Manager
Wil Sinclair
Responsibilities
Define and execute marketing strategy across paid and owned channels, including paid search, social, programmatic, affiliate marketing, and email
Lead content, communications, PR, partnerships, and brand initiatives to support growth and positioning
Collaborate with external partners and internal teams to manage campaign performance and creative development
Own marketing analytics, reporting, and budget management to ensure ROI-positive decisions
Oversee marketing automation and CRM lifecycle initiatives to optimize conversion and retention
Represent the voice of the marketing function within senior leadership and contribute to company-wide planning and decision-making
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
7+ years of experience in digital marketing, growth, or demand generation roles
Proven leadership experience in performance marketing, with a track record of scaling growth initiatives in fast-paced environments
Passion for experimentation and analytics—strong preference for candidates who are data-driven and results-oriented
Ability to develop integrated marketing strategies across channels, with deep understanding of digital acquisition
Strong communication skills and the ability to collaborate across functions
Experience building and managing high-performing teams in dynamic organizations
Strong working knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce, or equivalents)
Familiarity with managing agency relationships and vendor partnerships
Preferred
Experience in fintech, SaaS, or adjacent verticals is an advantage
Benefits
Competitive base salary and performance bonuses
Equity options
Comprehensive medical, dental, and vision insurance
401(k) retirement plan
Commuter and wellness benefits
Flexible paid time off (minimum 2 weeks annually)
Company
Otterbrook
Otterbrook specializes in recruitment and talent acquisition, focusing on contingent placements.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase