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ARMRA® · 1 day ago

VP of Sales - Natural

United States

Full-time

Remote

Director/Executive

10+ years exp

ARMRA is a company focused on restoring health through its innovative product, ARMRA Colostrum™. They are seeking a Vice President of Sales, Natural to lead the development and execution of growth plans across key natural and specialty retailers, driving distribution and partnership success.

Consumer GoodsDietary SupplementsFood and BeverageHealth CareRetail

Responsibilities

Develop and execute ARMRA’s Natural Channel go-to-market strategy, including distribution, merchandising, and promotional plans

Lead account management for key partners (e.g., Sprouts, Whole Foods, UNFI and KEHE), while identifying new natural/specialty opportunities

Build forecasting, planning, and sales processes to ensure accuracy, efficiency, and scalable growth

Partner with Marketing, Operations, and Finance on retail programming, demand planning, and channel-specific launches

Own retailer presentations, line reviews, and annual business plans to drive distribution and velocity

Establish tools, reporting, and performance dashboards to track sales KPIs and optimize account performance

Build and manage broker, distributor, and field team relationships to support execution and in-store excellence

Represent ARMRA externally with key customers, partners, and industry stakeholders

Qualification

CPG sales experienceNatural Channel expertiseCategory managementSales process developmentNegotiation skillsCommunicatorRelationship managementCollaborative leaderStrategic thinker