Florida Panthers · 2 weeks ago
Manager, Premium Sales
The Florida Panthers, two-time defending Stanley Cup Champions, are seeking a results-driven Manager, Premium Sales. This role involves leading two teams to drive premium revenue and cultivate client relationships, while implementing sales strategies for events at the Amerant Bank Arena and War Memorial Auditorium.
GamingHockeySports
Responsibilities
Develop and implement comprehensive sales strategies for Premium Seating, Memberships, and Suites across both Florida Panthers hockey and Concerts & Events at each venue
Execute targeted sales campaigns that drive new business and upselling opportunities by leveraging market insights, client feedback, and competitive analysis
Develop and execute sales initiatives for Concerts and Events at Amerant Bank Arena and War Memorial Auditorium that strive to sell out premium inventory at both venues
Oversee the execution of prospecting, lead generation, and closing activities to achieve and exceed individual and departmental revenue goals
Utilize CRM and ticketing platforms (Unify, Amplify, SeatGeek, Salesforce) to manage pipelines, track engagement, and ensure accurate reporting
Oversee and optimize Premium inventory for Florida Panthers games, concerts, and special events; identify and report potential gaps to leadership to ensure full utilization of all premium products
Lead, mentor, and motivate two teams of Account Executives (Premium Sales and Concert & Event Sales) to exceed sales objectives
Provide consistent coaching, feedback, training, and professional development opportunities to enhance performance and maintain a results-driven culture
Manage and support strategic outreach efforts for concerts, sporting events, and family shows across both venues
Oversee and participate in client tours and appointments at Amerant Bank Arena and War Memorial Auditorium as well as off-site meetings
Provide hands-on support during events to ensure clients receive exceptional service and world-class experience
Lead by example in representing the organization’s premium brand and commitment to excellence
Partner with internal departments, including Marketing, Partnerships, and Event Operations, to align on sales initiatives and enhance the overall guest experience
Collaborate with the Manager, Premium Service and Sr. Manager, Premium Hospitality to ensure seamless communication and client satisfaction throughout the sales and event lifecycle
Qualification
Required
Minimum of 5 years of experience in sports or live entertainment sales, with a strong understanding of the B2B sales process and a proven track record of exceeding revenue targets
Previous management experience required with demonstrated success in leading and developing high-performing sales teams, driving results, and fostering a culture of accountability, collaboration, and professional growth
Deep commitment to delivering exceptional client experiences that uphold the 'Black & Gold Standard' while building long-term relationships that drive retention and loyalty
Proven ability to analyze sales data, identify trends, and forecast revenue to inform strategic decision-making and achieve sales objectives
Proficient in Unify or Archtics, Salesforce CRM, and Microsoft Office Suite (Excel, PowerPoint, Word)
Exceptional interpersonal, verbal, and written communication abilities, with the confidence to present effectively to clients, executives, and cross-functional teams
Strong capability to manage multiple priorities and deadlines in a dynamic, fast-paced environment
Willingness to work evenings, weekends, and holidays as required by event schedules
Preferred
Bachelor's degree in Business, Marketing, Sports Management, or related field preferred
Company
Florida Panthers
Florida Panthers is a sports team specializing in hockey game and entertainment services.
H1B Sponsorship
Florida Panthers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Growth StageRecent News
The Business Journal
2026-01-05
Company data provided by crunchbase