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Sunny Road · 1 week ago

Retention Manager

United States

Full-time

Remote

Senior Level

7+ years exp

Sunny Road is an award-winning digital consultancy focusing on driving revenue for high-growth ecommerce brands. They are seeking a Senior Retention Manager to lead retention and lifecycle marketing strategy for a portfolio of eCommerce clients, focusing on campaign strategy, automation, and database growth initiatives.

A/B TestingConsultingCRM

Responsibilities

Own end-to-end email and SMS campaign strategy across multiple client accounts

Develop and maintain content calendars aligned with brand goals, promotions, and seasonal moments

Design advanced segmentation strategies based on behavior, lifecycle stage, predictive metrics, and purchase history

Manage campaign implementation, partnering closely with design and Account Management teams to ensure timely, on-brand execution

Analyze campaign performance and continuously optimize for engagement, revenue, and LTV

Architect and optimize Klaviyo automation frameworks, including:

Trigger logic and event-based flows

Adding new flows and sunsetting or combining existing flows where appropriate

Advanced lifecycle flows (welcome, browse/cart abandon, post-purchase, replenishment, win-back, VIP, churn prevention)

Ensure automations align with customer journey mapping and overall retention strategy

Regularly audit flows for performance, overlap, and opportunities for improvement

Lead database growth strategies, including:

Pop-up strategy (timing, targeting, creative, and offer testing)

On-site capture optimization

Tool evaluation and implementation to accelerate list growth

Leverage and recommend tools within the Shopify + Klaviyo app ecosystem (e.g., pop-ups, quizzes, reviews, loyalty, referrals)

Maintain strong list health through deliverability best practices and engagement-based suppression

Develop and execute strategies to increase customer lifetime value (LTV) across client accounts

Identify churn risks and implement proactive churn prevention strategies

Use data and insights to inform retention initiatives, upsell/cross-sell strategies, and customer reactivation efforts

Own reporting and performance analysis for retention programs

Translate data into actionable insights and clear recommendations

Serve as a senior, client-facing strategist—confidently leading discussions, presenting results, and influencing retention roadmaps

Mentor junior team members and contribute to agency best practices

Qualification

KlaviyoShopifyLTV growthChurn preventionSegmentation strategiesData analysisLifecycle marketingEmail marketingFinancial modelingA/B testingClient leadershipCross-functional collaboration