Rocket Money · 22 hours ago
Lead Product Designer - Lifecycle
Washington, DC
Full-time
Hybrid
Senior Level, Lead/Staff
$140K/yr - $170K/yr
8+ years expRocket Money is dedicated to enhancing the financial prosperity of individuals through a suite of services. The Lead Product Designer will guide the Lifecycle group, focusing on optimizing user engagement and conversion throughout the customer journey.
Financial Services
Responsibilities
Define and evolve the design strategy for the Lifecycle group, with a focus on activation, conversion, retention, and re-engagement
Collaborate with Product partners to identify opportunities in funnels and flows, then design experiments to improve key growth metrics
Lead and mentor a team of product designers, creating a culture of curiosity, accountability, and high-quality execution
Design, prototype, and test growth-focused solutions across onboarding, premium upsells, authentication, and dashboard entry points
Partner with analytics and research to translate insights into actionable design opportunities, leveraging both quantitative and qualitative inputs
Ensure design outcomes are measurable, accessible, and aligned with both user needs and business goals
Build scalable patterns and frameworks for growth experiments so the team can test quickly without sacrificing usability
Present design strategies and experiment results to senior leadership, framing outcomes in terms of user impact and business value
Work closely with Product Design Ops to maintain and evolve the end-to-end design process, ensuring efficient workflows, high-quality outputs, and timely delivery of design assets
Champion user-centered design principles by overseeing the creation of seamless experiences across Platform features (and beyond) to ensure that all designs are intuitive, accessible, and informed by user research, testing, and feedback
Qualification
Required
8+ years of experience in product or UX design, with a portfolio that shows clarity, rigor, and impact
2+ years leading or mentoring designers, formally or informally
Experience designing for growth, onboarding, and improving user acquisition/engagement
Skilled in Figma and comfortable working with modern design systems
Adept at working with engineers and PMs, with an appreciation for how design decisions affect implementation
A clear communicator who can frame design rationale in a way that builds alignment
Motivated to see others succeed — you balance hands-on contribution with coaching and delegation
Comfortable in ambiguity and proactive in bringing structure and clarity
Benefits
Health, Dental & Vision Plans
Matching 401k
Unlimited PTO
Lunch daily
Snacks & Coffee
Commuter benefits
Company
Rocket Money
Rocket Money is a leading personal finance app with a mission to improve the financial prosperity of millions of people.
201-500 employees
H1B Sponsorship
Rocket Money has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Growth StageLeadership Team
Haroon Mokhtarzada
CEO & Chairman
Daniel McGrath
Chief Technology Officer
Recent News
Seattle TechFlash
2025-08-31
2025-08-26
2025-08-13
Company data provided by crunchbase