Apptad ยท 1 day ago
Business Systems Analyst - Adobe Workfront & Marketing Content Workflow Automation
Apptad is seeking a dynamic, self-driven Business Systems Analyst to join their team at Roche, focusing on optimizing and automating the digital content marketing lifecycle. The role involves acting as a bridge between marketing stakeholders and technical teams, leveraging Adobe Workfront for content workflow orchestration and ensuring high-quality feature development.
Responsibilities
Partner with senior Marketing leaders, Digital strategists, and Data experts as well as Content Suite Architect to deeply understand business challenges and opportunities within the content creation, review, and distribution lifecycle
Lead discovery sessions, interviews, and process mapping workshops to elicit, document, and validate business requirements
Proactively manage stakeholder expectations, providing clear communication on project status, timelines, and potential risks
Translate high-level business needs into detailed functional specifications, technical requirements, process flows, and data mapping documents
Author, refine, and maintain a clear, organized backlog of Epics, User Stories, and precise acceptance criteria in our Agile management tool (e.g., JIRA, Azure DevOps)
Serve as the primary requirements expert for the development team, clarifying ambiguity, resolving questions, and guiding the technical solution to meet business needs
Act as a subject matter expert (SME) for Adobe Workfront, designing and optimizing complex content workflows, designing for Content Planning, custom forms, project templates, proofing processes, and reporting dashboards
Analyze and recommend Workfront configurations and enhancements to improve user experience, automate manual tasks, and enforce business governance
Develop and execute comprehensive test plans and test cases to ensure new features are high-quality, defect-free, and meet all documented requirements
Lead, coordinate, and support User Acceptance Testing (UAT) with business partners, providing guidance, tracking all feedback, and managing the defect resolution process
Collaborate with the Program Manager to provide status and raise issues and risks, collaborate with Content Suite Architect to ensure sufficient level of detail is provided in all documentation, report to the Technical Product Owner to help keep leadership alignment
Collaborate with Adobe Workfront development team consisting of senior Developers, leads and Functional specialists, to plan release schedules and manage the deployment of deliverables into the production environment
Assist in the development of training materials and system documentation
Support end-user training sessions and provide post-production support to triage issues and identify opportunities for continuous improvement
Qualification
Required
Bachelor's degree in Business, Computer Science, Marketing, or a related field
5-7+ years of experience as a Business Systems Analyst, with a proven track record of supporting large-scale enterprise applications
Essential: 3+ years of hands-on, in-depth experience with Adobe Workfront, including complex workflow design, custom form building, system configuration, and reporting
Significant experience in the digital marketing and content lifecycle (e.g., creative ideation, content creation, review/approval, digital asset management, and distribution)
Demonstrable expertise in Agile/Scrum methodologies, including writing clear, concise, and testable Epics and User Stories
Strong understanding of the full Software Development Lifecycle (SDLC)
Proven experience in developing test plans, leading UAT sessions, and managing defect tracking
Exceptional communication, presentation, and interpersonal skills, with the ability to engage confidently and build consensus with senior-level stakeholders
A self-driven, highly organized, and results-oriented individual who can manage multiple priorities in a fast-paced, global environment
Preferred
Experience with Adobe Experience Manager (AEM) Assets or other enterprise-scale Digital Asset Management (DAM) platforms
Familiarity with Adobe Creative Cloud applications and their integration with marketing workflow tools
Experience working in the pharmaceutical or another highly regulated industry (e.g., finance, healthcare)
Understanding of pharmaceutical marketing (MLR) review and approval processes
Agile or Scrum certifications (e.g., CSPO, CSM)
Company
Apptad
Apptad offers strategic consulting, enterprise information management, and digital transformation services.
H1B Sponsorship
Apptad has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (51)
2023 (43)
2022 (47)
2021 (63)
2020 (83)
Funding
Current Stage
Late StageCompany data provided by crunchbase