Spectrum · 1 day ago
Senior Manager, Category Ad Sales (Finance)
Spectrum Reach, the advertising sales business of Charter Communications, Inc., provides custom advertising solutions for clients across various markets. The Sr. Manager of Category Sales will drive sales for financial clients, working closely with sales leadership to develop strategies, motivate teams, and achieve revenue goals.
Digital EntertainmentInternetTelecommunications
Responsibilities
Increase category advertising revenue and share for the assigned market or region
Motivate account executives to deliver required category revenue goals
Maintain a working knowledge of all key category partners
Develop, train, and go on tandem calls with sales team to maximize advertising revenue and market share from accounts in the assigned vertical
Solicit prospective accounts and their agencies directly
Have in person contact with the top 30 revenue generating vertical clients and agencies, if involved, at least twice a year
Deliver monthly updates on industry trends in group sales meetings
Manage and support individual and team sales efforts of Advanced Advertising, Long Form and any other company initiatives
Work with advertiser and Creative/Production in development of commercial spots
Develop and deliver regular group training on all aspects of the vertical and advertising including terms and trends
Coach and develop Account Executives and National Sales Managers on presenting category proposals using current tools (qualitative research, geographic targeting)
Achieve monthly/quarterly/yearly sales quota for full division
Qualification
Required
5+ years' experience in national advertising sales, ideally with a focus on financial category
5+ years of leadership experience
5 + years of sales experience
Excellent communication, leadership, and organizational skills with proven ability to coach and motivate teams
Analytical thinker with experience in research, forecasting, and strategic planning
Hands on experience using advertising sales systems (CRM, etc.) and Microsoft Office
Ability to work independently while thriving in a fast-paced, team-oriented collaborative environment
Preferred
Bachelor's degree is preferred
Benefits
Comprehensive pay and benefits package
Additional forms of other incentive-based compensation such as bonuses
Company
Spectrum
Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.
Funding
Current Stage
Public CompanyTotal Funding
$11.4MKey Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO
Leadership Team
Recent News
2026-01-06
Sports Business Journal
2025-11-08
2025-11-03
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