Roku · 1 day ago
Analytics Measurement Lead
New York, New York
Full-time
Hybrid
Mid Level
$117K/yr - $140K/yr
3+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking an Analytics Measurement Lead to build their ad measurement strategy. The role involves developing and executing analytics projects to support advertisers and enhance campaign measurement while working collaboratively across teams.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Derive insights and synthesize data into succinct narratives to inform client investment strategies and support campaign measurement
Lead quantitative analysis from start to finish, including data analysis, insights generation, visualization, and presentation to stakeholders
Develop, create and enhance first-party measurement solutions to enable campaign measurement and go to market strategy
Consult with key stakeholders to create learning agendas for testing advertising effectiveness
Conduct meta-analyses and create case studies using first-party data to educate clients and internal teams
Collaborate with marketing, sales, client service, product, and partnerships to execute strategic initiatives and develop scalable solutions
Qualification
Required
3+ years' experience in campaign analytics, attribution, measurement, or research, preferably in media (TV, video, digital)
Expertise in SQL, Excel, PowerPoint, and basic statistics for preparing analyses
Experience with leveraging large-scale datasets and understanding of databases to derive key findings and answers
Familiarity with causal testing such as A/B testing and incrementality measurement
Initiative and curiosity for research exploration
Effective communication skills in various settings and adaptability for different audiences
Ability to collaborate with cross-functional teams and build strong relationships
Capability to work independently, prioritize effectively, and act with urgency
Preferred
Experience leveraging AI for productivity and analysis is a plus
Knowledge of data visualization tools such as Tableau and Looker is a plus
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Android Authority
2026-01-07
Company data provided by crunchbase