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Later · 1 day ago

Paid Social Media Specialist

Boston, MA

Full-time

Hybrid

Entry, Mid Level

$75K/yr - $90K/yr

2+ years exp

Later is the enterprise leader in social media and influencer marketing software, services, and data. As a Paid Social Media Specialist, you'll manage high-performance paid social campaigns, ensuring they meet client objectives and business KPIs while collaborating cross-functionally with various teams.

AppsiOSMarketing

Comp. & Benefits

Responsibilities

Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms

Continuously monitor performance and pacing, making proactive adjustments to hit KPIs

Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards

Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes

Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations

Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives

Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance

Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals

Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends

Experiment with new ad formats, targeting tactics, and creator-led paid media approaches

Share learnings with the wider team to uplevel collective expertise and campaign outcomes

Qualification

Paid social media campaignsCampaign management platformsAnalytics toolsPerformance metricsData-driven insightsProactive mindsetCollaborationAttention to detailCreativity knowledge

Required

Bachelor's degree in Marketing, Business, or related field (or equivalent work experience)

2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms

Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment

Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.)

Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.)

Meticulous attention to detail, especially in trafficking, QA, and live asset management

Strong analytical mindset with the ability to turn data into clear, actionable recommendations

A keen eye for paid social creative and knowledge of current performance content best practices