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Elite Permits · 1 day ago

Marketing Specialist

Naples, FL

Full-time

Onsite

New Grad, Entry Level

$47K/yr - $47K/yr

Elite Permits is seeking a Marketing Specialist who will be responsible for creating advertising campaigns and pricing strategies to effectively target demographic data. The role involves collaborating with various teams to develop marketing plans that enhance brand awareness and product promotion while analyzing consumer behavior trends.

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Responsibilities

Conduct market research to identify customer trends, competitor offerings and demographic data

Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies

Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers

Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics

Create innovative marketing campaigns depending on robust data and present the recommendations to management

Establish and maintain relationships with new and existing clients through networking and prospecting

Create goals and objectives in order to approach customers through appropriate marketing channels

Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development

Manage and develop schedule for social media

Operates a personal computer, telephones, copiers and other general office equipment as necessary to complete essential functions, to include the use of word processing, spreadsheet, database, or other system software

Qualification

Market researchCreative campaign developmentBranding strategiesSocial media managementData analysisNetworkingMicrosoft OfficeAdvertisingContent developmentCommunicationCreativityTime management

Required

Bachelor's degree in arts, or marketing, or advertisement, or any other relevant field

Considerable Knowledge of: Standard office practices and procedures; Microsoft Office applications

Ability to work independently and have excellent communication skills, both oral and written

Strong work ethic and the ability to work in a constantly changing and fast-paced environment

Ability to stay composed, positive, and objective

Be creative and innovative

Conduct market research to identify customer trends, competitor offerings and demographic data

Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies

Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers

Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics

Create innovative marketing campaigns depending on robust data and present the recommendations to management

Establish and maintain relationships with new and existing clients through networking and prospecting

Create goals and objectives in order to approach customers through appropriate marketing channels

Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development

Manage and develop schedule for social media

Data Utilization: Requires the ability to review, classify, categorize, prioritize, and/or analyze information

Human Interaction: Requires the ability to communicate company services and values through marketing strategies, in a creative and innovative way

Office Equipment and Materials Utilization: Requires the ability to operate and/or control the actions of office equipment and/or materials used in performing essential functions. Includes but not limited to camera, computer, microphone, etc

Verbal Aptitude: Requires the ability to clearly, creatively, professionally, and simply communicate with clients and team members to develop brand awareness

Mathematical Aptitude: Requires the ability to perform addition, subtraction, multiplication and division

Functional Reasoning: Requires the ability to interpret market trends to ensure company adapts rapidly to the market changes

Situational Reasoning: Requires the ability to exercise judgment, decisiveness and creativity in situations involving marketing development and associated results

Physical Ability: Tasks require the ability to exert moderate physical effort in light work, typically involving some combination of stooping, kneeling, crouching and crawling, and which may involve some lifting, carrying, pushing and/or pulling of objects and materials of moderate weight (12-20 pounds)

Sensory Requirements: Some tasks require the ability to perceive and discriminate sounds and visual cues or signals. Some tasks require the ability to communicate orally

Environmental Factors: Essential functions are regularly performed without exposure to adverse environmental conditions