Ohalo · 1 day ago
Commercial Associate
Ohalo is a company focused on advancing agricultural productivity through innovative breeding technology. They are seeking a Commercial Associate to develop go-to-market plans for their breakthrough seed products, collaborating with various teams to ensure successful product launches and farmer engagement.
Responsibilities
Analyze and segment markets to identify grower pain points, adoption barriers, and highest-value opportunities
Build rigorous grower and farm profiles; translate insights into high-precision Target Product Profiles (TPPs)
Own demand forecasting and align market needs with breeding, production, and regulatory timelines
Establish a tight, high-velocity feedback loop with R&D and production—ensuring market signals drive product development
Develop end-to-end commercial roadmaps for new product and geography launches
Research prospective commercial and go-to-market partners; support partner qualification, pitch preparation, negotiations, and commercial material development
Define pricing, positioning, and partnership frameworks using first-principles commercial thinking
Rapidly iterate messaging, positioning, pricing, and go-to-market tactics based on real-time farmer signals
Build and maintain a system for capturing market intelligence and feeding it directly into product, commercial, and operational strategy
Qualification
Required
3+ years of experience driving commercial activities with novel agricultural products
Strong analytical skills, with proven ability to conduct market assessments, segmentation, and customer needs analysis
Ability to forecast demand and align commercial plans with breeding, production, and regulatory timelines
Demonstrated success supporting go-to-market strategy development, including pricing, positioning, and commercial roadmapping
Strong communicator, with demonstrated ability to translate complex technical attributes into clear commercial value propositions
Skilled in cross-functional cooperation, with a track record of working closely with R&D, operations, marketing, and regulatory teams
Good understanding of row crop production systems, grower decision-making, and value chain economics
Company
Ohalo
To support a growing population efficiently, we need to shrink the land, water and energy footprint of our crops.
Funding
Current Stage
Growth StageTotal Funding
$40M2024-01-25Series Unknown· $40M
Leadership Team
Recent News
Google Patent
2025-02-07
Google Patent
2025-02-07
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