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Reser's Fine Foods · 1 day ago

Marketing Analytics Manager

Beaverton, OR

Full-time

Onsite

Mid, Senior Level

7+ years exp

Reser's Fine Foods is committed to investing in employee growth and creating a culture of belonging. The Marketing Analytics Manager is responsible for creating reports and analytical tools to translate insights into actionable strategies for growth across the brand portfolio.

Consumer GoodsFood and BeverageManufacturing

Responsibilities

Works in partnership with peers in the marketing team to support execution of strategic growth plans

Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies

Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution

Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives

Collaborates across departments to provide critical analyses, reporting or special project work

Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies

Works with Sales teams for preparation of key customer appointments, as needed

Leads category and sales channel research and custom database management

Other duties as assigned

Qualification

Syndicated research toolsMarketing analyticsData-driven decision-makingConsumer behavior analysisProject managementMicrosoft Office SuiteCommunication skillsPresentation skillsCollaboration skillsDetail-oriented

Required

Bachelor's degree in business administration, Marketing or a related field and 7+ years' experience in marketing, category management, and consumer insights

Experience requirement may be reduced to 5+ years with an MBA

Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods

Proficient in data-driven decision-making and problem-solving skills

Strong understanding of consumer behavior, retail trends, and customer insights

Ability to convey stories using charts and graphs

Excellent project management and organizational skills, with ability to manage multiple projects simultaneously

Strong communication and presentation skills

Strong PC skills, with expertise in Microsoft Office Suite

Team player with the ability to collaborate cross-functionally

Results- and detail-oriented, curious, and driven to excellence