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IPSY · 1 day ago

Executive Creative Director

Santa Monica, CA

Full-time

Hybrid

Director/Executive

$175K/yr - $235K/yr

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and consumers through a unique beauty membership. The Executive Creative Director will lead the creative strategy and vision for the company, managing the in-house creative team and ensuring cohesive brand expression across all channels.

BeautyCosmeticsE-Commerce

Comp. & Benefits

Hiring Manager

Catherine Faett

Responsibilities

Own and articulate IPSY’s creative vision and strategic direction, ensuring all creative work ladders up to a clear, inspiring, and differentiated brand POV

Directly lead a multidisciplinary in-house team across photography, graphic design, and creative strategy, fostering a culture of collaboration, excellence, and innovation

Oversee IPSY’s brand identity and ensure cohesive visual and tonal expression across all channels, including social, video, packaging, site, influencer content, and lifecycle marketing

Create a consistent brand system while developing distinct creative personalities for IPSY’s Original, Extra, and Ultimate plans under a single brand umbrella

Drive the development of thumb-stopping, community-driven creative that authentically reflects Gen Z and Millennial beauty culture

Work closely with Marketing, Growth, Product, Merchandising, and Brand Partnerships to ensure creative strategy supports business objectives including acquisition, engagement, and retention

Implement strong processes for briefing, feedback, and execution that enable the team to deliver world-class work efficiently and at scale

Thoughtfully adopt new tools, workflows, and emerging technologies to enhance creative quality, speed, and impact—without losing the human creative spark

Act as a key creative partner to the CMO, CEO, and executive leadership team, clearly communicating creative strategy, rationale, and results

Qualification

Creative StrategyPeople ManagementBrand StewardshipDigital-First MindsetCross-Functional CollaborationPhotographyGraphic DesignInnovative ThinkingExecutive Presence

Required

A senior creative leader with a proven ability to define and lead creative strategy for a complex, consumer-facing brand

Demonstrated success managing, mentoring, and scaling multidisciplinary creative teams; known for developing talent and building strong, healthy team cultures

Comfortable setting direction while empowering teams across photography and graphic design to execute at the highest level

Deep experience in brand stewardship, visual systems, and maintaining consistency across multiple platforms and consumer touchpoints

A digital native who understands social, content performance, and modern storytelling formats

Strong collaborator who works seamlessly with marketing, product, growth, and executive stakeholders

Energized by change and open to experimentation, new ideas, and evolving creative tools

Confident communicator with the ability to influence and build strong relationships at the executive level