WMYD-TV20 Detroit ยท 3 days ago
Account Executive - WMYD
Detroit Metro
Full-time
Onsite
Entry, Mid Level
2+ years expWMYD, the E.W. Scripps affiliate in Southfield, MI, is seeking a dynamic Account Executive who will partner with local and regional businesses to deliver compelling multi-platform advertising solutions. The role involves selling advertising solutions, managing client relationships, and utilizing various advertising platforms to help clients achieve measurable results.
BroadcastingMedia and EntertainmentNewsSocial News
Responsibilities
Sell advertising solutions to local and regional businesses and advertising agencies
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications, and collection of revenue due
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
Build and maintain strong client relationships, which may include entertaining prospective and existing clients
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Perform other duties as assigned
Qualification
Required
Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
Preferred
BS/BA in related discipline preferred or equivalent years of experience
Generally, 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Benefits
Extensive Scripps Sales Process training
Uncapped sales commission
Monthly allowance for mileage and cell phone
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
Company
WMYD-TV20 Detroit
news and community affairs
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase