Valmar Merchant Services · 1 week ago
Director of Sales
Williamsville, NY
Full-time
Onsite
Mid, Senior Level
5+ years expValmar Merchant Services is seeking a Director of Sales who combines top-tier individual sales performance with strong process discipline and a passion for continuous improvement. This role involves running high-quality sales calls and refining the sales engine, with a future focus on building and managing a high-performance sales organization.
FinanceFinancial ServicesPayments
Hiring Manager
Laura Stasio (Agle)
Responsibilities
Run high-volume, high-quality sales calls and set the standard for urgency, follow-up, and CRM documentation
Own the full sales cycle: outreach → qualification → underwriting handoff → approval → activation
Convert inbound leads, partner referrals, and outbound opportunities at a high rate
Drive early-stage adoption of structured demos as our materials mature
Lead by example and establish credibility through consistent performance
Develop and execute a strategy to dominate the local geographic market before scaling nationally
Researching and identifying key local merchant verticals and opportunity clusters
Developing outreach frameworks for in-person visits, local networking, and community presence
Building relationships with local associations, business groups, and vertical-specific communities
Creating repeatable playbooks and metrics to track local market success
Personally executing early outreach to validate messaging and refine strategy
Identify high-value conferences, trade shows, and industry events aligned with our target verticals
Plan pre-event activities, including outreach, appointment setting, and messaging preparation
Lead on-site execution, prospecting, and meeting management
Drive structured, timely follow-up and measure ROI from each event
Continuously refine the conference playbook to improve future performance
Analyze and optimize each step of the sales → underwriting → activation workflow
Conduct weekly reviews of bottlenecks and implement measurable improvements
Collaborate with underwriting, onboarding, and operations to reduce cycle times and fallout
Develop scripts, objection handling guides, and outreach templates
Enforce CRM discipline and create reporting frameworks for pipeline visibility and forecasting
Assist in hiring SDRs, BDRs, account executives, and field-based reps as needed
Develop ongoing training programs and onboarding materials for new team members
Lead weekly sales meetings, call reviews, and performance accountability sessions
Transition from hands-on selling to coaching and leadership as the team expands
Maintain high standards of execution, professionalism, and accountability
Qualification
Required
5+ years of successful sales experience in payments, merchant services, PayFac, or fintech
Proven track record of exceeding quota as a high-performance individual contributor
Strong understanding of outbound calling, lead qualification, and closing
Demonstrated ability to design and improve sales processes, workflows, and systems
Strong operational discipline and deep CRM proficiency (Pipedrive, IRIS CRM, HubSpot, Salesforce, etc.)
Ability to travel for conferences and local market activities
High accountability, high urgency, low ego, and a bias for action
Preferred
Experience working with underwriting, risk, or activation teams is a strong plus
Company
Valmar Merchant Services
Valmar Merchant Services is a financial service company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Nick Murphy
Chief Executive Officer
Company data provided by crunchbase