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HealthPRO Heritage · 2 days ago

Regional Director of Business Development

Hunt Valley, MD

Full-time

Hybrid

Lead/Staff, Director/Executive

$110K/yr - $125K/yr

3+ years exp

HealthPro Heritage is seeking an accomplished Regional Director of Business Development for the Mid-Atlantic region. In this key leadership role, you will shape and execute strategic market plans, leveraging market insights to influence and evolve our value proposition.

Health CareHospital

Responsibilities

Build and maintain strong relationships with decision-makers across SNF, CCRC, AL/IL/MC providers, including executives and clinical leaders

Stay current on regulatory trends and operational challenges impacting post-acute care to position HealthPRO-Heritage’s value effectively

Develop and execute strategic market development plans with measurable goals and timelines

Conduct market research on prospects, competitors, and influencers to inform sales strategy

Leverage CRM and analytics tools (e.g., Salesforce) to manage pipeline, forecast sales, and refine outreach

Generate leads, schedule meetings, deliver impactful presentations, and close contracts

Represent the company at trade events and speaking opportunities to strengthen market presence

Identify opportunities for service expansion and ensure competitive positioning

Collaborate cross-functionally to support the sales cycle and maintain strong client relationships post-sale

Qualification

Healthcare sales experienceSales cycle managementStrategic planningCRM systemsMarket dynamics knowledgeCommunication skillsNegotiation skillsPresentation skillsDetail-orientedCollaborativeCustomer-focused