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Deloitte · 5 days ago

Creative Senior Copywriter, CRM

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$102K/yr - $189K/yr

4+ years exp

Deloitte is a leading professional services firm that empowers organizations to build deeper relationships with customers. As the Creative Senior Copywriter, CRM, you will craft compelling copy that drives customer engagement and business results, collaborating with various teams to deliver high-performing communications across digital channels.

AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management

Growth Opportunities

No H1B

Responsibilities

Conceptualize, write, and refine multi-channel assets with focus on email and direct mail, ensuring every word and story ladder up to client objectives, leverage insights from brief related to audience, personalization, and product, and deliver on campaign tone and brand voice

Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments, shaping messages that foster loyalty and maximize lifetime value

Translate creative briefs and business goals into actionable, engaging assets, incorporating data, feedback, and best practices to optimize campaign performance

Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to evolving feedback and real-time performance data

Mentor and inspire junior copywriters, foster growth in creative and CRM-specific writing, and lead team brainstorms on culturally relevant and innovative content

Work cross-functionally with designers, producers, and technologists to ensure cohesive and impactful omni-channel campaign delivery

Stay current on trends in CRM, digital storytelling, social platforms, and MarTech capabilities-infusing best-in-class, platform-native thinking into everything you create

Contribute to business development efforts, adding creative vision and storytelling craft to pitches, proposals, and new client opportunities

Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements, with a passion for applying cutting-edge technologies to real-world challenges

Qualification

CopywritingCRM CampaignsData-Driven MessagingDigital MarketingContent CreationCustomer AnalyticsTeam MentorshipCreative StrategyCultural RelevanceGenAI ExperimentationSocial-Native CampaignsCommunication SkillsPresentation SkillsCollaboration

Required

Bachelor's degree (or equivalent) in English, Communications, Marketing, Advertising, Digital Media, or related field

4+ years' agency experience in copywriting with a strong focus on CRM, digital, or content-driven marketing

2+ years of experience developing high-impact messaging for omni-channel CRM campaigns

2+ years of experience leveraging customer data and analytics to personalize messaging and drive campaign performance

Strong portfolio of work showcasing CRM, loyalty, and data-driven creative

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve

Preferred

Agency and/or cross-industry experience

Excellent communication and presentation skills, with a collaborative and strategic mindset

Experience with comedic, playful, or culturally relevant brand messaging

Experience with CRM, MarTech, or personalization tools/platforms

Comfortable experimenting with GenAI, testing messaging strategies, and iterating based on performance insights

Experience with LSHC and FSI (specifically insurance and wealth management)

Strong work with social-native campaigns and emerging digital formats

Benefits

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.