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Bubble · 1 day ago

Copy Director

New York, NY

Full-time

Onsite

Director/Executive

$110K/yr - $140K/yr

Bubble is a company focused on redefining mass skincare through a blend of clinical rigor and emotional resonance. The Copy Director will lead the development of the brand's voice and execute compelling copy across various channels to enhance sales and brand loyalty while collaborating closely with cross-functional teams.

BeautyHealth CareWellness

Growth Opportunities

Responsibilities

Own, define, and evolve Bubble's brand voice, tone, personality and storytelling across all consumer touchpoints

Establish clear frameworks and documentation to ensure consistent, on-brand storytelling at scale

Oversee copy for campaigns, product naming, product descriptions, website content, social media, packaging, email, and paid media

Ensure all copy is clear, compelling, consumer-focused, and aligned with business goals

Generate big-idea concepts, narratives, and messaging frameworks for seasonal campaigns and new product launches

Partner closely with Design and Marketing to bring campaigns to life across channels

Lead, mentor, and inspire a team of copywriters, setting creative direction and ensuring high-quality, on-brand output

Manage daily copy deliverables, workflows, and process improvements to support a fast-growing brand

Collaborate with Marketing, Design, Product, and Creative Operations to align on launches, timelines, and integrated campaigns

Translate product features and insights into benefit-driven, consumer-friendly messaging

Leverage performance data, testing, and consumer insights to refine messaging and improve engagement and conversion

Continuously optimize copy based on channel performance and evolving audience needs

Qualification

Brand voice leadershipCopywriting in beauty industryTeam managementDigital marketing familiarityStrategic thinkingEditing skillsExceptional writing skillsStorytelling skillsAttention to detailCollaboration skillsAdaptability