Sonoma Raceway · 1 day ago
Social & Digital Marketing Intern
Sonoma, CA
Internship
Onsite
Intern
$16.90/hr - $16.90/hrSonoma Raceway is the heart of Speedway Motorsports’ nationwide network of entertainment venues, and they are seeking an enthusiastic and motivated Social & Digital Marketing Intern to join their Marketing & Communications team this summer. This paid internship offers hands-on experience in social media management, live event coverage, digital content creation, and event marketing within a fast-paced motorsports environment.
Media and Entertainment
Responsibilities
Assist the Social & Digital Marketing Manager with day-to-day management of Sonoma Raceway’s social media platforms
Generate daily digital content, including photos, videos, reels, graphics, and written copy
Support live social media coverage during major events such as NASCAR and NHRA race weekends
Help manage and maintain the social media posting schedule and content calendar
Research and identify human-interest stories, motorsports narratives, and engaging fan moments to feature across platforms
Monitor and leverage relevant hashtags, trending topics, and social moments to enhance reach and engagement
Communicate with followers, respond to questions, and actively monitor fan conversations online
Assist with researching, identifying, and conducting outreach to potential influencers and content creators for Sonoma Raceway’s influencer program
Suggest creative ideas and strategies to attract new fan engagement, including campaigns, incentives, and interactive content
Support analytics efforts by compiling performance insights and social media reports
Help manage promotional texting campaigns, including scheduling and copywriting
Assist in monitoring the website chat bot, ensuring accurate responses and escalating fan questions when needed
Assist in monitoring the Sonoma Raceway app, including content updates and fan communication
Collaborate with the marketing team to brainstorm and execute new digital content initiatives
Support other departments as assigned
Qualification
Required
Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, Sport Management, or a related field
Strong understanding of major social media platforms and digital best practices
Excellent written and verbal communication skills
Creative thinker with strong attention to detail and strong organizational skills
Ability to work independently and collaboratively in fast-paced environments
Comfortable interacting with fans, partners, and influencers in a professional manner
High integrity and ability to maintain confidentiality
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Basic understanding of social media marketing, photo/video creation, and editing
Must be polite, courteous, and treat all consumers respectfully regardless of the situation while treating the company assets with care at all times
Must be available to work event days, evenings, and weekends as needed, including key event dates
Must be available March 27-29, May 29-31, June 26-28, July 17-19 and July 25
Preferred
Experience with social media scheduling or analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite)
Familiarity with Adobe Creative Suite or other graphic design/photo editing software
Photography and videography experience
Experience in copywriting, blogging, or digital content creation
Interest or familiarity with motorsports (not required)
Company
Sonoma Raceway
Sonoma Raceway is a racing track at Sonoma, California.
Founded in 1969
51-200 employees
Funding
Current Stage
Growth StageRecent News
The North Bay Business Journal
2023-07-21
2023-07-20
2022-07-28
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