Apply on Employer Site

CoreTrust · 1 day ago

Sr. Marketing Specialist, Public Sector

Hybrid in Nashville

Full-time

Hybrid

Mid, Senior Level

3+ years exp

CoreTrust Purchasing Group LLC is focused on transforming procurement for businesses, schools, and government bodies. They are seeking a highly motivated Senior Marketing Specialist to drive integrated B2B campaigns and manage key supplier marketing partnerships within the Public Sector ecosystem, aiming to implement core growth initiatives and enhance brand awareness.

CommercialConsultingManagement ConsultingProcurement

Responsibilities

Support cross-functional planning with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives and product development timelines

Help maintain, document, and evangelize Standard Operating Procedures (SOPs) for campaign intake, execution, and go-to-market processes to evolve our marketing organization from reactive execution to proactive orchestration

Ensure all marketing programs are executed on time, on budget, and are measured against clear Key Performance Indicators (KPIs)

Coordinate joint marketing tactics with key suppliers, ensuring their marketing materials clearly articulate the value of the cooperative contract and adhere to brand consistency

Continuously update the Public Sector website by posting, updating, and maintaining new solicitations and newly awarded suppliers to ensure a smooth integration and strong start to the partnership

Support LinkedIn strategy to enhance brand awareness, promote thought leadership, and engage with procurement and supplier communities

Support and execute on the national tradeshow strategy, working with our events agency to ensure optimal event selection, consistent messaging, and measurable outcomes

Build and expand CoreTrust's visibility and influence by cultivating relationships with key purchasing organizations (e.g., NIGP) at the national, regional, and local levels

Track and analyze promotional inventory, budget, cost per lead, and overall promotional effectiveness

Maintain proficiency with core marketing platforms (e.g., CRM tools, email marketing software, project management/work management systems)

Provide feedback and guidance on marketing work management tools to optimize campaign workflows, accountability, and collaboration from an execution perspective

Qualification

B2B marketingIntegrated campaign managementProgram managementPublic Sector experienceSupplier marketingAnalytical skillsSocial media strategyWorkflow improvementsPresentation skillsCommunication skills

Required

3+ years of progressive experience in B2B marketing, specifically in an integrated campaign management, program management, or Sr. Marketing Specialist role

Proven experience within the Public Sector/SLED (State and Local Government, Education) or Cooperative Procurement space

Exceptional skills in presentation, verbal, and written communication, with comfort presenting strategies and performance updates to internal and external stakeholders

Maintain proficiency with core marketing platforms (e.g., CRM tools, email marketing software, project management/work management systems)