Big Potato Games | B Corp™ · 1 week ago
US Trade Marketing Manager
Stamford, CT
Full-time
Hybrid
Mid LevelBig Potato Games is a B Corp™ focused on delivering engaging retail marketing activities in the US. The US Trade Marketing Manager will lead marketing initiatives and partnerships to enhance the brand's presence across key retail areas in North America, while also supporting campaign localization and partnership management.
Gaming
Responsibilities
Work with the Head of Marketing to drive the strategy, planning and execution of marketing support across 6 key retail areas in North America, ensuring each receives the right level of attention, tailored support and activity throughout the year
Develop tailored marketing support plans and toolkits for key accounts
Take ownership of building and maintaining a clear level of support for all North American independent customers, including regular communication and access to key marketing assets, making sure they consistently feel looked after
Conduct annual retail audits, visiting key stores to assess the retail landscape, understand how Big Potato shows up in-store and identify opportunities for improvement
Assist in the planning and execution of sales-focused events (e.g. trade shows) to ensure a strong, consistent brand presence
Use and build our own case studies to help us demonstrate to retailers how we've shown up in other accounts / markets
Track and report on the performance of US retail activations, using insights to shape future plans
Work alongside the Senior Marketing Manager to lead marketing campaigns from a US point of view across key occasions (such as Summer Travel and Thanksgiving) and priority games - driving the creative vision, planning and execution from start to finish
Localise and adapt global campaign ideas for the US market, ensuring that messaging, visuals and channels feel native to US players and retailers
Identify and engage potential US brand partners that align with Big Potato's values and audience, working closely with the Senior Marketing Manager and Head of Marketing where relevant
Manage the execution of US partnerships, serving as the primary day-to-day contact and overseeing activations from brief through to wrap-up
Own communication with, and the sending out of games to, board game cafés across the US - making sure they have the right games, assets and info to showcase Big Potato in the best possible way
Evaluate partnership success, providing clear insights and recommendations for future collaborations
Serve as the "American" voice for Big Potato, contributing to game branding and providing market insights to inform product positioning
Support the US Content and Social Manager in creating engaging, locally relevant content for Big Potato's US social channels
Qualification
Required
Experience working with retail marketing, trade shows, or sales support in a consumer-facing industry
Proven track record in managing marketing campaigns or partnerships within the US market
Experience coordinating events, stunts, or brand activations
Comfortable working independently while staying aligned with the broader global marketing strategy
Excellent communication and relationship-building skills, both internally and externally
Creative thinker with a knack for spotting trends and developing engaging brand collaborations
Analytical mindset with experience tracking campaign performance and making data-driven decisions
Strong project management skills, with the ability to juggle multiple campaigns and deadlines
Proactive and hands-on approach to problem-solving
Highly organised, detail-oriented, and results-driven
Confident and outgoing, with the ability to engage partners, influencers, and key stakeholders
Location: Based in Stamford (Connecticut) with the ability to work from a central co-working space three days a week
Travel Requirements: Ability to travel within the US for trade shows, retail audits and brand activations. Potential for occasional international travel
Right to Work: Must have the legal right to work in the US
Preferred
Degree in Marketing, Business, Communications, or a related field (preferred but not essential)
Benefits
4 day working week - Friday's off
Health Care Plan
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Games Allowance
$650 holiday fund
Company
Big Potato Games | B Corp™
Set up in London by three mates, Big Potato is a fast-growing and award-winning board games company.
Founded in 2014
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase