Apply on Employer Site

Macy's · 1 day ago

Director, Stores Marketing Strategy

NYC Metro Area

Full-time

Onsite

Director/Executive

10+ years exp

Macy’s is seeking a dynamic marketer to lead our Stores Marketing Strategy team—responsible for developing and executing marketing plans that meaningfully drive traffic to our 400+ stores. The ideal candidate will connect quantitative performance with qualitative feedback to create strategies that enhance customer engagement and store visits.

Consumer GoodsFashionRetail

Responsibilities

Lead the Stores Marketing Strategy team , setting the vision, priorities, and roadmap for driving sustained traffic growth across 400+ Macy’s stores

Develop data-driven, hyper-local and national marketing plans by integrating performance reports, customer insights, competitive trends, and real-time store feedback

Design and execute innovative, breakthrough marketing activations that generate buzz, drive earned media, and motivate customers to visit our stores

Partner closely with Store Operations, Merchandising, Digital, Creative, and Communications to ensure alignment, seamless execution, and measurable business impact

Oversee test-and-learn pilots , building scrappy experiments that validate ideas quickly and scaling winning concepts to the full fleet

Build activation plans for iconic tentpole events , including Macy’s Flower Show, Santaland, and other marquee store moments that drive community engagement and brand relevance

Champion operational excellence , ensuring that marketing initiatives translate effectively to front-line execution and support colleague education and readiness

Monitor performance rigorously , translating results into insights and optimizing programs to maximize traffic, conversion, and customer experience

Inspire and develop talent , fostering a culture of creativity, agility, accountability, and cross-functional partnership

Qualification

Marketing strategyData analyticsStore executionCross-functional leadershipExperiential marketingTraffic generationTest-Learn initiativesPeople leadershipEntrepreneurial mindsetCommunication skills

Required

10+ years of experience in marketing, retail strategy, store marketing, experiential marketing, or related fields (department store or multi-unit retail experience strongly preferred)

Proven track record of driving store or location-based traffic through innovative, insight-led marketing programs

Expert in using data and analytics to inform strategy, measure results, and iterate quickly; comfortable marrying dashboards with qualitative field feedback

Demonstrated ability to build standout, earned-media–worthy marketing activations that break through the noise and elevate brand perception

Deep understanding of store execution, field operations, and what it takes to bring campaigns to life consistently across a large fleet

Experience leading test-and-learn initiatives, including designing pilots, reading results, and scaling successful programs nationally

Exceptional cross-functional leadership skills, with the ability to influence senior partners, manage complex workflows, and align diverse teams

Strong people leader, with experience developing high-performing teams and fostering a culture of creative problem-solving and accountability

Excellent written and verbal communication skills, with the ability to simplify complexity and inspire a wide range of stakeholders

Entrepreneurial mindset —comfortable with ambiguity, energized by building, and motivated to innovate in a fast-moving retail environment