The Walt Disney Company · 1 day ago
Sr Analyst-CRM & Lifecycle Marketing
Celebration, FL
Full-time
Hybrid
Mid, Senior Level
4+ years expThe Walt Disney Company is focused on creating happiness through innovative entertainment experiences. The Sr Analyst in CRM & Lifecycle Marketing will lead the management and execution of direct marketing campaigns, leveraging data and tools to enhance customer engagement and support team members.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business-specific data and nuances
Lead the day-to-day management and execution of direct channel campaigns (email, direct mail)
Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot email creative
Engage cross-organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem-solving
Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
Troubleshoot and research issues to resolution
Be a leader, mentoring and supporting others on the team
Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
Lead channel strategies and projects that drive campaign and channel best practices/optimizations
Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change
Qualification
Required
4+ years of direct experience with designing, building, and sustaining end-to-end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
2+ years building complex, omni-channel marketing streams utilizing email, direct mail, push, and SMS
2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go-to-market process
Experience with large organizations and navigating ambiguity while maintaining clear decision-making
Ability to convey technical details and concepts to non-technical audiences, fostering alignment through clear communication
Extreme attention to detail with strong UAT and quality assurance aptitude
Bachelor's degree or equivalent related experience required
Benefits
Health and savings benefits
Educational opportunities
Special extras that only Disney can provide
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-08
2026-01-07
Sports Business Journal
2026-01-06
Company data provided by crunchbase