Atrium · 2 weeks ago
CRM Manager - 159559
New York, NY
Full-time
Onsite
Senior Level
$35/hr - $40/hr
5+ years expAtrium is a people-centric organization that values collaboration and innovation. They are seeking a CRM Manager to lead customer relationship management initiatives that enhance eCommerce and retail performance through strategic data-driven programs.
Real Estate
Responsibilities
Lead the strategic planning and end-to-end execution of direct mail campaigns, including audience strategy, segmentation, quality control, performance analysis, and optimization
Partner closely with Creative, Analytics, and Marketing leadership to develop personalized, high-impact CRM programs aligned with business objectives
Own campaign measurement and customer insights, translating data into actionable strategies that improve retention, reactivation, and lifetime value
Drive the evolution of customer-centric initiatives and loyalty strategies across both retail and digital channels
Establish best practices, processes, and testing frameworks to continuously improve CRM performance and effectiveness
Qualification
Required
5+ years of experience in CRM, lifecycle marketing, or customer loyalty, preferably within retail or consumer brands
Proven ability to balance strategic vision with hands-on execution in a fast-paced environment
Strong analytical expertise with advanced proficiency in Microsoft Excel and experience leveraging customer data to inform decisions
Highly collaborative leader with the ability to influence cross-functional partners and champion data-driven marketing initiatives
Bachelor's degree is required
Preferred
Experience with CRM, marketing automation, or customer data platforms (e.g., Salesforce, Adobe, Braze, Klaviyo, or similar)
Hands-on experience managing direct mail programs and integrating offline and online customer touchpoints
Familiarity with customer segmentation, testing methodologies (A/B testing), and performance measurement
Strong communication and presentation skills with the ability to translate insights into clear recommendations for stakeholders
Experience working with creative teams and external vendors to deliver on-brand, high-quality campaigns
Benefits
Atrium Care Package available, upon eligibility (including healthcare plans, discount programs, and paid time off).
Company
Atrium
Atrium is a global WBENC-certified Talent Solutions and Extended Workforce Management leader.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Caylon Joiner
Talent Acquisition Partner
Shannon Mooney
Managing Director, Strategic Partnerships
Company data provided by crunchbase