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Houston Zoo · 1 day ago

Digital Marketing Director

Houston, TX

Full-time

Onsite

Director/Executive

8+ years exp

Houston Zoo is dedicated to wildlife conservation and community engagement, and they are seeking a Digital Marketing Director to lead their digital marketing strategies. The role involves developing and executing data-driven digital marketing programs, optimizing performance across various channels, and supervising the digital marketing team to enhance customer engagement and brand awareness.

Education

Responsibilities

Develops strategic direction for digital media planning and buying, define demand and lead generation plans, and execute growth strategies for digital channels including: SEM/ PPC, social media, Display/Retargeting, Events, Websites/SEO, email. Leads digital marketing team as a strategic coach and technical expert; partner with creative services team for development of marketing collateral to support digital marketing performance plans; guide implementation and optimization efforts for marketing analytics, tracking, testing and interpretation of results

Conducts A/B tests across channels to continuously optimize campaign and channel performance. Defines and executes a digital marketing strategy that supports and extends marketing initiatives, continually evolving the strategy to remain in front of competitive threats and market shifts

Manages all web properties as well as the company's internal portals and their continued enhancements

Develops and executes data-driven digital marketing strategies across the full customer lifecycle, from acquisition through retention, membership growth, and re-engagement

Partners with all departments to develop and execute effective digital marketing programs to drive demand, cultivate prospective customers, strengthen brand, and mission awareness

Gauges digital marketing initiative effectiveness using available analytics tools and make recommendations for marketing campaign optimization based on those results

Manages digital vendor relationships and supervises SEM/SEO and paid digital media activity. Consistently explore new vendors, technologies, platforms, and digital marketing solutions

Provides recommendations to marketing leadership on how to expand digital marketing capability including talent, skills, tools, and platforms to maximize the digital channel reach and effectiveness

Leads implementation, optimization, and ongoing governance of marketing automation and CRM platforms (e.g., HubSpot), including email journeys, segmentation, lead nurturing, and integrations with ticketing and e-commerce systems

Ensures Houston Zoo website is constantly up to date with fresh, relevant content

Ensures the website is safe and secure by monitoring site security vulnerabilities and acting to address them

Works with outside web developers to resolve technical issues that arise with the website, blog, and related sites

Works with IS Application Support to ensure the best possible user experience between Houston Zoo website and the zoo’s e-commerce platform

Trains new website users and manages groups of existing users

Contributes to saving animals in the wild through: reduction of waste, water and energy use and inspiring guests and staff to take wildlife protection actions

Performs other duties as assigned

Qualification

Digital marketing strategySEM/SEOMarketing automationCRM platformsEmail marketingAnalytics toolsCross-channel strategiesHTMLCSSAdobe productsGoogle AdWords certificationInterpersonal skillsProject management

Required

BS degree in Marketing or related field

Eight (8) years' work experience in digital marketing

Strong digital marketing competencies (website, SEM/SEO, social media, email campaigns) and proven ability to run digital marketing campaigns that deliver meaningful marketing and business results and improve the user experience

Experience with marketing automation and CRM platforms (HubSpot preferred), including lifecycle marketing, segmentation, and performance reporting

Proven track record of exceeding goals and reporting on performance and insights

Knowledge of digital advertising tools and analytics platforms (e.g., AdWords Campaign Manager, Google Analytics, etc.)

Experience with cross-channel and/or full-funnel strategies, including traditional and digital advertising, direct response programs, email, website development, mobile, search, eCommerce, and social media

Excellent written, oral and presentation abilities - must be able to communicate complex ideas in both technical and user-friendly language

Experience writing and editing HTML and CSS; JavaScript knowledge, preferred

Experience with WordPress CMS

Extensive understanding of SEO and website analytics

Outstanding interpersonal skills: decisive and action-oriented; able to motivate, inspire, and lead cross-functional teams to success

Able to manage multiple projects and succeed in a fast-paced environment by working independently and as a member of cross-functional teams to meet project objectives

Highly analytical and detail-oriented

Knowledge of Adobe products, including Photoshop, Dreamweaver, and Premiere