Apply on Employer Site

Enthusiast Auto Holdings · 1 day ago

Social Media Manager

Wadsworth, OH

Full-time

Onsite

Senior Level

6+ years exp

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH is seeking a Social Media Manager to define and execute on content creation and social media marketing initiatives primarily across their ECS Tuning and Turner Motorsport brands.

AutomotiveMechanical Engineering

Responsibilities

Lead a team of social media specialists across EAH banner companies by setting a clear vision, defining expectations, and providing consistent coaching, feedback, and development opportunities

Hold team members accountable for performance, creative quality, and adherence to deadlines

Recruit and hire new social media specialists as needed, partnering with HR to attract and onboard top talent

Develop and manage a comprehensive monthly social media content calendar aligned with product launches, sales promotions, and automotive events

Create engaging, platform-specific content including photography, short-form video (Reels, TikToks), graphics, and copy that resonates with the VW, Audi, and BMW enthusiast demographic

Manage daily posting and scheduling across all active social channels to optimize reach and engagement

Coordinate with the Marketing, Product, and Research & Development teams to ensure social media efforts support broader company objectives and drive traffic to the websites

Actively monitor and respond to comments, messages, and mentions promptly and professionally, fostering a positive and helpful brand presence

Working in partnership with our Influencer/Affiliate Specialist, identify and engage with relevant influencers, automotive content creators, and community groups to organically expand brand reach

Attend shows and community events on behalf of our banners - engaging with customers and capturing content for use on social platforms

Track, analyze, and report on key social media performance metrics (reach, impressions, engagement rate, click-through rate, conversion)

Use data-driven insights to recommend and implement strategic adjustments to content and posting schedules

Conduct competitive analysis on other automotive parts retailers to identify opportunities for differentiation

Ensure the above metrics are in place at the supervised banners and the team performance is rewarded accordingly

Qualification

Content CreationSocial Media StrategyAutomotive ExpertiseData AnalysisPhotographyVideographyCopywritingEditing ToolsE-commerce UnderstandingLeadershipCommunity EngagementOperational AgilityBachelor's DegreeCollaboration

Required

6-8+ years of hands-on content creation with mastery of algorithms and formats for YouTube, TikTok, and Meta (Instagram/Facebook)

A passion for and a deep knowledge of VW, Audi, and BMW models, tuning trends, aftermarket parts, and the enthusiast community is required

Strong history of mentoring and developing creative professionals and working cross-functionally across departments and leadership levels to achieve goals

Proficient in photography, videography, copywriting, and editing tools (Adobe Creative Suite, CapCut)

Understanding of how social drives e-commerce/SEO, combined with the ability to interpret data via analytics tools (Meta Business Suite, Google Analytics)

Highly organized self-starter able to prioritize projects and adapt quickly to platform changes

Bachelor's degree in a media-related field or equivalent relevant work experience