GEICO · 1 day ago
Staff Applied Research Scientist - Martech
GEICO is a leading insurance company that offers quality coverage to millions of customers. They are seeking a Staff Applied Research Scientist to lead the technical architecture and delivery of AI solutions, advancing personalized marketing solutions that enhance customer retention and engagement.
Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile
Responsibilities
Identify High-Impact Opportunities: Proactively surface and shape high-value AI/ML initiatives by engaging with product, engineering, and operations to align technical roadmaps with strategic business goals
Architecture & Technical Direction: Provide architectural leadership for AI/ML solutions impacting multiple stakeholders. Establish standards for scalability, reliability, observability, compliance, and cost efficiency across online and batch systems
Development & Productionization: Lead end-to-end delivery of AI/ML solutions, including model design, data pipelines, feature stores, evaluation, deployment, A/B testing, and monitoring in real-time and batch environments. Ensure clear plans, milestones, and on-time delivery
ROI Measurement & Experimentation: Establish robust mechanisms to quantify business impact, including KPI definition, experimentation frameworks, and causal inference approaches to guide decision-making and prioritize investments
Innovation & Research Integration: Stay current with cutting-edge research in ML, GenAI, and optimization. Prototype and harden novel techniques that push the boundaries of innovation within GEICO’s insurance ecosystem
Set technical direction for multi-quarter research initiatives; build evaluation frameworks, ensure reproducibility/responsible AI, and drive cross-functional adoption; shepherd patents
Cross-Functional Collaboration: Champion collaboration across Product, Engineering, Data Platform, Governance, Legal, and Operations to ensure responsible, compliant, and effective adoption of AI systems
Mentorship & Capability Building: Mentor junior and senior scientists, elevate technical standards (coding, testing, documentation, reproducibility), and foster a culture of scientific rigor and engineering excellence
Communication & Executive Engagement: Translate complex technical topics into clear narratives for technical and non-technical audiences. Present to senior stakeholders, set context, explain trade-offs, and build alignment and enthusiasm
Lead the design and implementation of personalized AI-driven content generation and campaign targeting solutions for marketing. Develop and deploy machine learning models that craft individualized messaging, recommend content, and optimize campaign strategies to increase customer retention, engagement and conversion. Collaborate with marketing teams to operationalize AI for hyper-personalized outreach, improving marketing ROI and user experience across digital channels
Qualification
Required
BS in Computer Science, Machine Learning, Statistics, Mathematics, or a related quantitative field, PhD is preferred
At least 6+ years of professional experience delivering applied AI/ML solutions in production, including leading cross-functional initiatives with enterprise impact
Demonstrated ability to leverage LLMs and agentic AI systems to develop and deploy personalized marketing solutions, including individualized content generation, campaign targeting, and optimization of customer engagement/retention/conversion strategies
Strong proficiency in Python and SQL; deep experience with ML frameworks such as PyTorch, TensorFlow, and Scikit-learn
Demonstrated experience establishing KPI frameworks, experimentation, and causal analysis to quantify model impact and inform prioritization
Excellent stakeholder management skills with a track record of driving alignment and adoption across product, engineering, and business teams
Strong written and verbal communication skills; ability to set the right context and explain complex technical topics to varied audiences, including executives
Preferred
Experience with GenAI and LLMs (e.g., prompt design, RAG, evaluation strategies, guardrails, red-teaming, human-in-the-loop workflows)
Research experience in computer science, statistics, machine learning, operations research, or related fields; record of patents, publications, or impactful open-source contributions
Familiarity with insurance operations and model governance in regulated environments
Benefits
Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
Company
GEICO
GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.
H1B Sponsorship
GEICO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (128)
2024 (277)
2023 (338)
2022 (212)
2021 (148)
2020 (205)
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Acquired
Leadership Team
Recent News
Business Wire
2026-01-07
2025-12-15
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