ETS · 1 day ago
Email Marketing Manager
Princeton, NJ
Full-time
Onsite
Mid, Senior Level
4+ years expETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. The Email Marketing Manager is responsible for delivering high-quality email campaigns that advance ETS’s marketing and business objectives, overseeing the full lifecycle of email initiatives while ensuring brand consistency and compliance.
AssociationEdTechEducationSkill Assessment
Responsibilities
Execute the end-to-end production of email campaigns, including building, testing, QA, deployment, and post-campaign analysis
Serve as the organization’s HubSpot expert, leveraging the platform for campaign execution, automation workflows, and segmentation
Manage project timelines and deliverables through Monday.com, ensuring campaigns are delivered on time, on budget, and error-free
Collaborate with internal stakeholders (content, design, business units, sales, customer success) to deliver integrated, audience-aligned communications
Oversee and manage external vendors/partners, ensuring high-quality support and seamless integration with internal workflows
Develop and refine segmentation strategies, personalization tactics, and testing protocols to optimize engagement
Monitor campaign performance metrics (deliverability, open rates, CTRs, conversions, unsubscribe trends) and deliver actionable recommendations
Ensure full compliance with CAN-SPAM, GDPR, and accessibility standards, maintaining best-in-class email practices
Establish and maintain standardized processes, QA checklists, and documentation to drive consistency and continuous improvement
Qualification
Required
Expertise in HubSpot (required); familiarity with Salesforce Marketing Cloud, or other automation platforms a plus
Strong project management skills, including experience with Monday.com or similar tools
Exceptional attention to detail and ability to execute flawlessly under tight deadlines
Ability to work independently while building strong relationships with cross-functional teams
Deep understanding of email deliverability, segmentation, personalization, and campaign analytics
Demonstrated problem-solving skills, with the ability to troubleshoot technical and process-related issues
Strong written, verbal, and presentation communication skills
High level of organizational and multitasking ability in a fast-paced environment
Bachelor's degree or equivalent combination of education, training, and experience required
4–6 years of experience in email marketing, automation platforms, and campaign execution (B2B and B2C)
Proven success delivering accurate, high-impact campaigns with measurable ROI
Preferred
Familiarity with CRM systems and database management; experience with HTML/CSS for email formatting preferred
Exposure to high-volume, multi-segment campaign environments strongly desired
Benefits
Multiple Business Resource Groups (BRG) for you to learn and advance your career growth
Up to an additional 8 hours of PTO for volunteer work on causes that are important to you
Company
ETS
ETS is a global education and talent solutions organization, enabling lifelong learners to be future ready.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Amit Sevak
Chief Executive Officer
Chris Draper
Vice President and COO, College Board Programs
Recent News
Business Standard India
2025-11-12
2025-11-11
Company data provided by crunchbase